Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Klaviyo Releases 2022 Black Friday Cyber Monday Data

Platform helped businesses drive over $2 billion in revenue over five day holiday shopping weekend

Klaviyo, a data-driven email and SMS platform for e-commerce businesses, today released its 2022 Black Friday Cyber Monday data insights. Over the five days between Thanksgiving and Cyber Monday, Klaviyo helped brands send over 10 billion messages, and drive over $2 billion in revenue on their e-commerce stores, a 46% increase from 2021.

“While we used to see big spikes on Black Friday and Cyber Monday, it's truly become a five day shopping spree. Not only did consumers start shopping earlier, they were willing to spend more, even amid inflation concerns,” said Andrew Bialecki, co-founder and CEO of Klaviyo. “On Thanksgiving, brands using Klaviyo delivered 42% more messages, and shoppers spent 37% more on Klaviyo message-powered orders than they did last year. What matters most to us is that as costs of customer acquisition rise, brands on our platform are able to drive more revenue without wasting their profit margins on ad platforms.”

Top Klaviyo Black Friday Cyber Monday Shopping Insights

This year’s top highlights include:

  • Discounts and shopping started earlier than last year, and consumers took advantage.
    • Klaviyo delivered over 10B messages over the Black Friday Cyber Monday time period, a 41% increase from the same period last year.
    • Brands using Klaviyo delivered 42% more messages on Thanksgiving than they did in 2021.
    • Shoppers spent over $674M on Klaviyo message-powered orders on Black Friday and over $483M on Cyber Monday
      • Shopping extended beyond Black Friday and Cyber Monday, as consumers spent over $330M on Thanksgiving, over $425M on Small Business Saturday and over $336M on Sunday.
    • Klaviyo users sent more than 245M unique coupons over the Black Friday Cyber Monday period.
  • Brands are seeing the impact of SMS marketing.
    • Year over year, Klaviyo-attributed SMS revenue grew more than 200% and SMS order count grew 190% between Thanksgiving and Cyber Monday 2022.
    • Over the Black Friday Cyber Monday period, Klaviyo processed more than 1.9M incoming text messages from users’ customers.
  • Personalization matters, and AI helps.
    • The Klaviyo platform generated more than 663M product recommendations for businesses in their email messages over the Black Friday Cyber Monday period. As a result, brands were able to better personalize email messages without having to custom code every single email to every customer.
    • Klaviyo users generated nearly 14K email headlines and SMS messages from new AI copy tools launched in 2022. Trained based on tens of thousands of the most-clicked and highest-converting messages on the Klaviyo platform, the AI assistants enable faster iteration and higher quality messages.

Despite the Black Friday Cyber Monday shopping rush, in a survey conducted by Klaviyo between Sunday, November 27 and Monday, November 28, 76% of respondents said they aren’t finished with their holiday shopping and almost 90% expect to see more sales before Christmas.

To read more about what this means for brands, visit www.klaviyo.com/blog/bfcm-aftermath-report.

About Klaviyo

Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 260 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Living Proof, Solo Stove, Citizen Watches, and more than 100,000 other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.