About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

TikTok and Sprinklr Expand Partnership to Help Brands Unify and Scale Organic and Paid Content

By: via Business Wire

As an official partner in the all-new TikTok Content Marketing specialty, Sprinklr is now the only TikTok Marketing Partner supporting organic and paid content on TikTok

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced an expanded partnership with TikTok as an official partner in its all-new TikTok Content Marketing Specialty that is a part of the TikTok Marketing Partner Program. Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty makes Sprinklr the only platform capable of helping marketers manage, execute, and optimize both organic and paid content campaigns on TikTok.

Previously, brands were managing content natively on TikTok, making it impossible for them to scale content globally, ensure the required level of governance, and integrate TikTok into larger marketing strategies.

Through this integration, Sprinklr clients like PUMA and Citizens Financial Group will be able to:

  • Manage: Organize, schedule and publish content on TikTok
  • Understand: Access and track customer profile and video metrics in real time for organic and paid content
  • Respond: Monitor and engage with comments in order to connect and grow with the TikTok community

“Using Sprinklr’s unified platform to streamline the way we create and govern our content on TikTok is a huge game changer for us. As a global brand, seamless content management across our social media channels is essential to creating effective, engaging customer experiences around the world. Now, we can save a tremendous amount of time managing paid and owned strategies, and can put more energy into developing new ways to connect with the creative TikTok community,” said Ivan Dashkov, Digital Culture Creative Director at PUMA.

"Citizens is one of the largest financial institutions in the United States and we are in a period of rapid growth. It is essential to have a unified customer experience management platform that makes it easy for us to manage social activations and programs across the enterprise in one place, with strong governance,” said Sharifah Niles-Lane, Citizens Senior Vice President, Social Media Director. “Sprinklr’s expanded partnership with TikTok, one of the fastest growing social media platforms right now, will help us better engage this highly-coveted audience and reinforce our efforts to innovate and align our paid and organic efforts."

"At TikTok, we are always building and looking for new opportunities to make it simpler for brands to be more creative and to meaningfully engage with our community. We are excited to welcome our new content marketing partners and collaborate with some of the most strategic and trusted leaders in the advertising industry. These partners will provide marketers with simple, effective tools to engage with their audiences, store and schedule their content, and understand their performance in real time,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.

“The ability to manage content on TikTok has been one of the most in-demand features for Sprinklr customers, and we’re thrilled to grow our partnership with TikTok by expanding upon our strong advertising capabilities with additional content marketing support,” said Jim Tomanchek, VP, Global Strategic Alliances for Social and Messaging Channels at Sprinklr. “As we continue to enhance Sprinklr’s platform, we’re always focused on strengthening our partnerships to help brands deliver human experiences by engaging with customers on the channels of their choice.”

AVAILABILITY & ADDITIONAL INFORMATION

  • Sprinklr’s publishing integration with TikTok is generally available for all clients globally
  • For more information on Sprinklr’s partnership with TikTok, please click here

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Contacts

More News

View More
3 Small Caps Hitting 52-Week Highs: Take Profits or Let Ride?
Via MarketBeat
Topics Artificial Intelligence
Tickers ACMR RUN SONO
Fluence Energy Could Be a Multi-Bagger Play in Energy Technology
Via MarketBeat
Tickers FLNC GS
After Gold Blast Soars Past $4,000, BofA Eyes $5,000 in 2026
Via MarketBeat
Tickers AEM B BAC GDX GDXJ GLD
Buyback Boom: 3 Companies Betting Big on Themselves
Via MarketBeat
Tickers AZO ESTC LMT
Analysts Flock to Upgrade DELL After Big AI-Server Guidance Boost
Via MarketBeat
Topics Artificial Intelligence
Tickers DELL MSFT
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.