About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

Retail and eCommerce Businesses are Redefining the Shopping Experience and Seeing Increased Performance with Human Insight from UserTesting

By: via Business Wire

Leading brands including Hallmark, Lowe’s and Patagonia benefit from the power of customer experience narratives to drive stronger customer loyalty in the digital era

UserTesting (NYSE: USER), a leader in video-based human insight, today announced that a growing number of retail and eCommerce organizations are turning to the UserTesting® Human Insight Platform to get to the heart of what is emotionally resonating with their customers, to help build loyalty and drive sales. UserTesting works with many organizations in the retail and eCommerce space including Burberry, Hallmark, Lowe’s, Patagonia, and Sephora to name a few.

Digital transformation has fundamentally changed the retailing landscape, providing customers with more choices and placing greater demands upon retailers. Retailers are looking for better, more simplified ways to engage their customers and keep them happy. This includes introducing new conveniences across the buying journey through mobile apps and digital experiences, with new offerings like ‘buy online pick up in-store,’ 'buy online pick-up in locker,’ and 'buy online return in-store.’

"The retail and eCommerce industry is always changing, which means merchants must have a pulse on the consumer at all times in order to continuously transform the buying experience and meet the customer where they are," said Michelle Huff, Chief Marketing Officer of UserTesting. "We are pleased to work with many of the world's leading brands in the industry as they embrace the power of human insight to deepen their knowledge of their customers, and design and launch these new buying experiences."

According to an Accenture survey, 49 percent of customers are ready to switch to another eCommerce business if those eCommerce retailers provide virtual try-out tools and/or shopping advisory services, and that consumer preferences are powerful enough to drive both brand switching and willingness to spend more. The UserTesting Human Insight Platform enables savvy retailers to see and hear the experiences of their customers as they interact with prototypes, apps, websites, and products. This enables retailers to adapt to changes in consumer behaviors and preferences to keep customers engaged and satisfied.

With UserTesting, retail and eCommerce organizations have access to rich, first-party data that enables them to capture feedback and insights from the latest shopping experiences while growing a deeper intuition for their customers. Leveraging the power of opt-in video-based feedback, eCommerce and retail companies can remain agile and develop new strategies and experiences to meet consumer demands.

About UserTesting

UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has approximately 2,500 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit www.usertesting.com.

Contacts

More News

View More
Datavault AI: The New AI Contender Backed by Big Funding
Via MarketBeat
Topics Artificial Intelligence
Tickers DVLT IBM SCLX
CoreWeave: Why the New King of AI Infrastructure Has Room to Run
Via MarketBeat
Topics Artificial Intelligence
Tickers CORZ CRWV META NVDA
Top 3 Dividend Achievers for October: High Yields, Growth Ahead
Via MarketBeat
Topics Artificial Intelligence World Trade
Tickers FDX PFE UPS VZ
Etsy Partners With OpenAI—What It Means for Investors Now
Via MarketBeat
Topics Artificial Intelligence
Tickers ETSY
3 Solid Consumer Brands Offering Stability in Volatile Markets
Via MarketBeat
Topics Economy
Tickers AOUT JAKK KO PG SN
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.