Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

PROS Drives Revenue Acceleration Across the Lufthansa Group Airline Network

Revenue Management and Real Time Dynamic Pricing deliver industry-leading AI and ML for unified continuous pricing across all seven of Lufthansa’s brands

PROS® (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced Lufthansa Group has chosen PROS as the foundational technology for its Revenue Accelerator Program. In doing so, Lufthansa will align its seven full-service airline networks into a single instance of PROS Revenue Management (RM) and PROS Real Time Dynamic Pricing (RTDP) solutions designed to maximize revenue across every seat, on every flight, every day. PROS proven, industry-leading AI will provide accurate forecasting and offer optimization for unprecedented visibility and unified continuous pricing across Lufthansa’s operations.

“It is critical for Lufthansa to have an RM system that adapts and reacts in real-time, providing accurate demand forecasts and creating optimal offers,” said Marcus Frank, Lufthansa Group Vice President Commercial Offer & Revenue Management. “Migrating to PROS latest RM and RTDP for the entire Lufthansa Group in a single instance allows Lufthansa Group to have a uniform business process and workflow within all network airlines of the Lufthansa Group.”

Within the PROS Platform for Travel, Lufthansa Group will utilize Revenue Management and Real Time Dynamic Pricing solutions, enabling them to create and sell accurate, real-time offers by delivering the right price for each traveler and their travel needs. With advanced forecasting and intuitive, unified workflows, Lufthansa can harness the power of PROS market-leading capabilities for deeper insights and unified, continuous pricing across its seven brands designed to capture more market share and grow revenue. The solution is highly scalable, ensuring it will grow with Lufthansa Group over time.

“PROS is honored to continue our nearly 35-year partnership with Lufthansa Group,” said PROS President of Travel Surain Adyanthaya. “Aligning the PROS solution across Lufthansa, SWISS International, Austrian Airlines, Brussels Airlines and Lufthansa Group regional airlines will deliver the operational efficiency and agility needed in today’s increasingly complex marketplace. This decision by Lufthansa Group further endorses the value of our next generation revenue management technology.”

For more information on PROS Platform for Travel, visit https://pros.com/pros-platform-travel/.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a market-leading provider of SaaS solutions that optimize shopping and selling experiences. Built on the PROS Platform, these intelligent solutions leverage business AI, intuitive user experiences and process automation to deliver frictionless, personalized purchasing experiences designed to meet the real-time demands of today’s B2B and B2C omnichannel shoppers, regardless of industry. To learn more, visit www.pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of SaaS shopping and selling optimization solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of SaaS shopping and selling optimization solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s SaaS shopping and selling optimization solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of SaaS shopping and selling optimization solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.