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Industry Expert Yevgeny Peres Joins AppsFlyer to Lead Product Strategy

By: AppsFlyer via Business Wire

July 13, 2022 at 08:00 AM EDT

The significant executive hire follows AppsFlyer’s growth as the ecosystem increases its demand for privacy-preserving technologies and measurement

AppsFlyer is announcing the addition of Yevgeny Peres to its leadership team, who will be joining as Executive Vice President of Product Strategy. Peres is joining as AppsFlyer marks the next steps in continued corporate growth, with the company exceeding $300 Million in annual recurring revenue (ARR) of its cloud-based software.

“In today's fast-paced and highly competitive ecosystem, companies are constantly challenged to make the right marketing and business-critical decisions to keep growing efficiently, while providing a better and safer digital experience for their users,” said Yevgeny Peres, EVP Product Strategy, AppsFlyer. “AppsFlyer's independent and unbiased market leadership position and its impressive growth is a testament to the company's core values and its continuous investment in product innovation which explains why it's such a key trusted partner for so many market leaders in the space. No company is better positioned to lead the current paradigm shift happening in the industry more than AppsFlyer, and I’m excited to join the team and its mission to lead how the future of digital marketing will look like.”

Peres is joining AppsFlyer with extensive experience in the digital ecosystem and mobile space. He previously held executive roles at ironSource and Supersonic, where he was initially tasked to kickstart and grow its mobile activity and in recent years led its mobile product strategy and innovation lab. In his new role, Peres will further AppsFlyer’s product innovations that maximizes users value, experience and privacy by enabling the entire ecosystem to collaborate together in a privacy-preserving manner for a better and safer digital experience for everyone.

“I have known Yevgeny for many years and not only is he one of the most knowledgeable and experienced individuals in the ecosystem, but also one of the finest people I know. I have learned so much from Yevgeny over the years and I am extremely excited about what we can achieve together,” said Oren Kaniel, CEO and Co-founder, AppsFlyer. “In our ever-evolving space, we are committed to continue innovating and building software that allows the entire ecosystem to collaborate and work together to maximize consumer benefits while preserving privacy. We see that as our responsibility and our mission.”

AppsFlyer has successfully led the mobile ecosystem in navigating the shifting privacy regulation and platform guidelines, such as Apple’s App Tracking Transparency (ATT), SKAdNetwork and Google Privacy Sandbox, with new innovation and products that enable creators, app developers, platforms, app stores and ad networks to continue to build great services and products for the benefit of consumers while preserving their privacy. These include innovations that enable privacy-preserving insights, based on SKAN Conversion Studio, Predictive Analytics, Aggregated Conversion Modeling and Single Source of Truth insights; private collaboration innovation such as the AppsFlyer Privacy Cloud and Data Clean Room; and lastly, a one-stop shop to measure everything and ensure greater user experience, including CTV, owned media and more.

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.