Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Offerpad Solves Literally (Almost) Everything in New Creative Campaign

From junk drawers to adult children who won’t leave the nest, company’s new ads tout solutions for nearly every real-life real estate need

Offerpad (NYSE: OPAD) today unveiled its new marketing campaign, “Literally (Almost) Everything,” highlighting the company’s expanded services that help make “real estat-ing” easier for everyone.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220915005225/en/

The new creative approach spotlights Offerpad’s distinct and lighthearted brand personality that sets it apart from competitors in the often staid and predictable real estate category. In four new humorous :30 TV spots, Offerpad handles unique customer challenges that pop up when trying to buy or sell a home, like tackling the infamous home junk drawer and having the awkward conversation to encourage your middle-aged son to leave the nest. We’ve all been there! The campaign also highlights Offerpad’s bundle service. Eligible customers who buy, sell and get a mortgage with Offerpad Home Loans can save thousands.*

“We built the Offerpad brand to stand out in the ‘sea of sameness’ of this industry,” said Joe Grusman, Offerpad’s Chief Marketing Officer. “From our vibrant orange logo to industry-leading services, our marketing campaign reflects how we take our customers’ needs and business seriously, but not ourselves. It speaks to the desire everyone has to make life simpler while staying true to the humor, lightness and human touch of the Offerpad brand.”

This campaign reflects the company’s deep-rooted experience in the industry and firsthand knowledge of just how complicated and stressful real estate can be. With a dynamic and ever-changing housing market, Offerpad has the experts and services ready to help customers with all their real estate needs with smart technology and local teams in each community they serve. From cash sales and listing services to home loans and bundling options, Offerpad can now do literally (almost) everything to make “real estat-ing” easier with a one-stop solution for all things home.

Barrett SF concepted Offerpad’s new spots, which were directed by Dave Haroldsen, Offerpad’s Head of Brand, and filmed by EPIC LIGHT STUDIOS. The spots are scheduled to begin airing in each of Offerpad’s 28 active markets across the U.S. in early September. The new creative will also include a digital ad campaign highlighting the company's home buying, selling and financing solutions. You can watch the new ads on Offerpad’s YouTube channel.

*Not available in all states. Real estate brokerage and mortgage services provided by licensed affiliates. Terms and conditions apply. Visit www.offerpad.com for more details.

About Offerpad

Offerpad’s mission is to deliver the best home buying and selling experience so you can spend less time ‘real estat-ing’ and more time living. From cash offers and flexible listing options to mortgage and buyer services, Offerpad has been helping homeowners since 2015. Pairing proprietary technology with local expertise in residential real estate, Offerpad puts you in control of the process and helps you find the right solution to fit your needs.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.