Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

LoJack, AutoPoint Journey Integration to Help Auto Dealers Gain New Edge

Integration allows for increased engagement and deeper customer loyalty

Solera, the global leader in vehicle lifecycle management, today completed an integration between two industry-leading vehicle solutions, AutoPoint Journey and LoJack, creating new capabilities that help auto dealers better reach their customers.

With this integration, dealers can deliver targeted notifications to LoJack customers, leading to closely coordinated marketing, consistent messaging, and centralized performance metrics. Activation is fast and simple, so dealers using both solutions can immediately take advantage of this integration by contacting their AutoPoint account manager.

Drivers rely on LoJack to stay connected with their vehicle, as the app tracks the car’s mileage, battery, and location. With the integration, AutoPoint Journey dealers can create personalized and precise service and lease retention campaigns. LoJack notifications have higher open rates than the industry average, and 52% of LoJack users who receive a message from their dealer have reported that they’ve made contact.

With this enhanced digital marketing and media capability, dealers can drive revenue, increase engagement, and build deeper customer loyalty.

Commented Beth Walter, Senior Product Manager, AutoPoint Marketing: “Solera’s growing portfolio of leading dealer solutions present an opportunity to create integrations that better serve our dealers and their customers. By bringing AutoPoint Journey and LoJack together, dealers not only benefit from improved outreach, but they also benefit from a streamlined, omni-channel marketing experience.”

Added Sunil Marolia, VP of Product Management, LoJack: “The competition for consumer mindshare is at an all-time high with multiple businesses vying for their attention. This integration combines valuable first-party LoJack vehicle data and its mobile notifications with AutoPoint Journey’s precision targeting across channels to ensure that dealers maximize their opportunities to engage and retain consumers.”

Solera offers solutions that help dealerships maximize marketing dollars, optimize inventory, and boost profits – be it marketing and sales, financing and titling, or service and repair.

To find out more about how these solutions can empower your dealership, log on to www.solera.com and visit Booth 3969 during this year’s NADA show in Dallas at the Kay Bailey Hutchison Convention Center from January 26-29.

About Solera

Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a “one-stop shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 300,000 global customers and partners in 100+ countries. For more information, visit www.solera.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.