Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Precision Dialogue by RRD Launches Composable Data Platform Delivering High-Velocity Data Access & Activation

Built on Snowflake Data Cloud, PD360 by RRD℠ is a highly adaptable modern marketing tech stack engineered to collect, unify, and centralize customer data for consistent and personalized customer experiences

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has officially announced the launch of PD360 by RRD℠, a composable customer data platform (CDP) that enables experience-minded marketers to avoid third-party data depreciation and pivot to the world of first-party data for highly accurate and personalized campaigns.

Powered by Snowflake Data Cloud, a best-in-class cloud-based data platform, PD360 provides marketers instant data access to meet the demands of real-time, cross-channel customer interactions. Platform-agnostic and customizable by design, this CDP leverages a proven database model built on client requirements, which offers enhanced flexibility over legacy data models while preserving data granularity.

Considered a key point of differentiation for PD360 is the end-to-end cloud-native data management and 24/7 scalable support this platform receives from Precision Dialogue, a division of marketing insights and automation experts within RRD GO Creative℠ and its Global Brand Solutions. A trusted services partner of choice by global brands, Precision Dialogue is also recognized for an expansive and adjacent suite of offerings, i.e., multichannel marketing and campaign operations, research and customer experience, as well as advanced analytics and business intelligence reporting.

According to Kiran Shankar, President, RRD GO Creative, PD360’s future-ready environment affords brands flexibility to leverage secure data sharing capabilities alongside leading technologies to effectively:

  • Automate the assembly of robust customer profiles
  • Centralize audience orchestration across multiple channels
  • Accelerate data delivery to a wide range of analytics and engagement tools

Shankar adds: “Seas of scattered, fragmented data continue to plague marketers’ attempts at creating a 360-degree view of their customer. The ethos of Precision Dialogue is about giving marketers exactly what they need to deliver individualized omnichannel experiences: easier access to unified data. This couldn’t be more evident than in the development of PD360.”

For more information about PD360 by RRD, please visit rrd.com/precisiondialogue.

About RRD

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

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