Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Introducing MarinOne Scripts: Transforming Digital Marketing with Advanced Automation

Leverage the power of Python for streamlined reporting, management, and optimization to boost performance and save time

Marin Software announced today the addition of MarinOne Scripts to the MarinOne performance marketing platform. By seamlessly integrating Python scripting capabilities with the platform, Scripts enhances the existing automation tools in MarinOne, allowing marketers to create customized, data-driven solutions that save time, reduce costs, and optimize campaign performance.

“Automation is often the key advertisers need to unlock performance opportunities, particularly if they are managing large campaigns or working across multiple accounts,” said Chris Lien, Marin Software’s CEO. “MarinOne Scripts is our most powerful automation tool, giving advertisers a quick and easy option to analyze their data and dynamically update their advertising targeting and creative.”

While similar to Google Ads Scripts, MarinOne Scripts isn’t stuck in a publisher silo; MarinOne Scripts can run across the wide range of publishers supported by the MarinOne platform, including Meta, Amazon Ads, and Apple Search Ads. For example, the feature enables advertisers to automatically review and correct URL structures, preventing tracking errors across publishers. Additionally, marketers have used Scripts to optimize ad performance by identifying top-performing creative assets and automatically restructuring campaigns to isolate high and low-performing keywords and creatives.

To streamline the deployment of Scripts, MarinOne includes a library of pre-built scripts that can be adapted to meet the specific challenges facing an advertiser. Recently, marketers have also been using ChatGPT to generate Python scripts tailored to their needs. Even those with limited Python knowledge can use the generative AI from ChatGPT to build MarinOne Scripts.

While Scripts represents the most powerful and customizable automation solution within MarinOne, the platform also offers several no-code options for users who are less technically inclined. MarinOne’s Insights feature automatically scans accounts daily, identifying opportunities to improve performance and reduce costs with just a few clicks. MarinOne Rules allows users to configure if/then automations that can adjust bids, budgets, statuses, and more based on performance and other triggers.

To learn more about MarinOne Scripts and explore all the automation offered by MarinOne, please visit www.marinsoftware.com/lp/scripts.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.