Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Wrangler® Becomes the Official Jeans of the Dallas Cowboys

An exclusive sponsorship of “America’s Team” doubles down on the denim brand’s western ethos and signature catchphrase: Long Live Cowboys™

Long known as the denim brand ‘made by cowboys for cowboys,’ Wrangler® is giving new meaning to that mantra, announcing today its new multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium and amplified via television, radio and social media, the sponsorship pays homage to Wrangler’s deep roots in Texas and makes the global denim brand the official jeans of one of the most recognizable and influential football teams in America.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230801948741/en/

Long known as the denim brand ‘made by cowboys for cowboys,’ Wrangler® is giving new meaning to that mantra, announcing today its new multi-year sponsorship agreement with the Dallas Cowboys. (Photo: Business Wire)

Long known as the denim brand ‘made by cowboys for cowboys,’ Wrangler® is giving new meaning to that mantra, announcing today its new multi-year sponsorship agreement with the Dallas Cowboys. (Photo: Business Wire)

“This sponsorship celebrates a deep authentic connection between two time-honored American icons,” says Allen Montgomery, vice president & general manager of Wrangler western. “At Wrangler, we have carefully cultivated a 75-year-old legacy in sports and Texas is the heartland of our brand’s western culture. We are really honored to officially work with the Dallas Cowboys, particularly as they embody our western character, brand values and rich Texas-sized grit.”

Plans to support the 2023-2024 Dallas Cowboys season include celebrations of cowboy culture through activations at AT&T Stadium, through social content featuring Dallas Cowboys players, cheerleaders and the Flag Team; as well as in-store promotions on Wrangler products in Texas-based retail locations on Wednesdays all season long.

“The ethos of the Wrangler brand is already inherently embedded in the lifestyle of Cowboys players and fans. It is clear we are simply honoring a shared bond and mutual fandom displayed inside and outside our stadium for years,” says John Hickman, vice president of business development for the Dallas Cowboys. “It is going to be fun to watch the fans embrace this sponsorship by one of denim’s most iconic brands.”

The sponsorship will also include a free, monthly summer concert series, “Sounds of the Star presented by Wrangler,” at The Star in Frisco - Dallas Cowboys World Headquarters, along with pop-up donations and community activations.

Cowboys fans looking to elevate their game-day style can shop for Wrangler denim in retail locations across Texas or online at Wrangler.com, and can follow @wrangler to stay up-to-date on the latest Dallas Cowboys content.

About Wrangler®

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.