Amazon’s Prime Big Deal Days was the Company’s Biggest October Shopping Event Ever

October 10, 2024 at 09:00 AM EDT

More Prime Members Shopped this Year’s Event

Prime Big Deal Days 2024 Marks Our Biggest Early Holiday Kickoff Event Ever

More Holiday Deals to Come Through the End of the Year

Amazon (NASDAQ: AMZN) announced that Prime Big Deal Days was its biggest October shopping event ever. More Prime members shopped compared to last year and took advantage of early holiday deals, marking the kickoff to the holiday season with higher sales and more items sold during the two-day event than any previous October shopping event. Globally, Prime members saved more than $1 billion across millions of deals, including on seasonal merchandise and gifts.

Across Amazon’s wide selection, Prime members saved on everything from electronics, home, toys, beauty, and apparel, including discounts on products from Dyson, Mattel, Levi’s, and Apple. Independent sellers also saw record sales during the event compared to Prime Big Deal Days 2023, with discounts on popular items like Le Volume 2-in-1 Titanium Blow Dryer Brush from L'ANGE HAIR, Hydration Multiplier Electrolyte Drink Mix from Liquid I.V., and Superhero Mascara from IT Cosmetics.

Prime members also took advantage of innovative shopping features during Prime Big Deal Days to help them find gifts and items suited to their needs and interests. Rufus, a generative AI-powered conversational shopping assistant, helped millions of customers in the U.S. answer questions on a variety of shopping needs and products in the Amazon store. Rufus can now help make tailored deal recommendations, making it easier to discover great gift ideas at a discount. Customers also used Inspire, the in-app mobile experience to help them discover ideas and products in a personalized feed, and Amazon Lens, the visual shopping tool that identifies objects and finds similar items on Amazon, making it easier for customers to quickly navigate Amazon’s wide selection. To help reduce the time spent researching new product categories, AI Shopping Guides can take the guess work out of gift shopping, offering tailored content to help customers learn about different product types, understand key features and terminology, and identify top brands and customer favorites.

"Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide,” said Doug Herrington, CEO of Worldwide Amazon Stores. “This is just the start of great deals from Amazon over the holiday shopping season, paired with fast, free delivery for Prime members to help them check items off their gift lists. We’re excited to deliver for customers this holiday, and we’re grateful to our teams around the world working hard to offer compelling selection, value, and convenience throughout the season."

While Prime Big Deal Days has concluded, the holiday savings are just getting started. Throughout the holiday season, customers can discover trending products, top brands, and deals within the Holiday Shop, including Top 100+ Gifts, hosting must-haves, and the Toys We Love list, or shop by theme and price point with most-loved gifts under $10, and stocking stuffers under $10.

Customers can also look forward to exciting events, including:

The return of the 4th annual Holiday Beauty Haul from October 21-November 3, featuring thousands of curated deals and gift sets on beauty products from brands like Clinique, COSRX, Revlon, Sol de Janeiro, Viktor&Rolf, and Youth to the People.
Until October 31, customers can save 10% on select toys if they spend $25. More exciting deal events are planned ahead of Black Friday and Cyber Monday.

For sports enthusiasts, the Super Bowl Champion Kansas City Chiefs will host the Las Vegas Raiders in the NFL Black Friday Football game on November 29, with coverage kicking off at 1:30 pm EST, exclusively on Prime Video. While tuning in on Black Friday, customers can shop epic deals on top brands while simultaneously enjoying a great new tradition on the national sports calendar.

It’s not too late to get the gift of Prime. In the three weeks leading up to Prime Big Deal Days, a record number of customers worldwide signed up for Prime compared to last year’s event. Prime is savings, convenience, and entertainment in one single membership, allowing members to take advantage of fast, free delivery and exclusive deals and discounts. With more than 300 million items available with free Prime shipping in the U.S., including tens of millions of the most popular items available with Same-Day or One-Day Delivery, Amazon is on track to deliver at its fastest speeds ever for Prime members globally in 2024.

About Amazon Prime

Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults ages 18-24 and college students can try a discounted Prime membership with a six-month trial at amazon.com/joinstudent, then just pay $7.49 per month, or $69 per year. Qualifying government assistance recipients can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.