About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

Forrester Announces Full Conference Agenda For B2B Summit North America 2025

By: via Business Wire

The must-attend event will empower B2B marketing, sales, and product leaders to adapt to changing buyer dynamics and achieve revenue growth

Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Phoenix and digitally, March 31–April 3, 2025. Today, trends including changing generational buying behaviors, AI’s influence in buying and selling, waning trust, and preference toward self-guided interactions are forcing organizations to reevaluate how they interact with buyers and customers. Forrester predicts that as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions ($1 million or greater) will be processed through digital self-serve channels in 2025. To adapt to these changes, organizations need to fundamentally shift their approach to engaging with buyers, harness new technologies, and implement strategies and frameworks that put customers’ interests above their own.

This year’s Summit is designed to provide practical advice to enable marketing, sales, and product leaders to take charge, stay abreast of these changes, and lead their organizations to growth. B2B Summit North America, the must-attend, premier event for B2B marketing, sales, and product leaders and their teams, will offer more than 50 interactive sessions and dedicated tracks focusing on buyer and customer insights; strategy, planning, and operations; revenue process transformation; building customer trust; leadership; innovation; and how to leverage technology and data. These sessions include hands-on workshops, fireside chats, analyst-led roundtables, and purposeful opportunities for peer-to-peer engagement.

Noteworthy keynotes include:

  • The New B2B Buyer Power Shift. This keynote will address what increased buying complexity looks like, especially in large B2B transactions.
  • Frontline Revenue Processes That Work. This keynote will discuss best practices for how B2B leaders can transform revenue processes to drive long-term sustainable growth.
  • Turn GenAI Possibilities Into Reality. This keynote will outline practical approaches to align executive support around generative AI and resolve workflows that hinder scaling efforts.

“As buyers and customers assert greater control over their buying experiences, they are demanding a fundamentally different relationship with the B2B organizations they interact with,” said Srividya Sridharan, event research chair and vice president and group research director at Forrester. “But many organizations, to their detriment, are prioritizing old ways of driving revenue over the needs of their customers. B2B Summit North America will equip marketing, sales, and product leaders with the tools required to put the needs of their buyers and customers first — all to help their organizations power growth.”

Additionally, Forrester announced the call for nominations for its B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. Open to organizations of all sizes, these awards recognize C-Level experts who have achieved strong product, marketing, and sales alignment and organizations that have implemented innovative frameworks and best practices, respectively, to improve company performance. Companies can visit here to review complete award nomination criteria and here to learn more about previous award winners. The deadline to submit an entry for both awards is December 16, 2024. Award winners will be honored during the Summit.

Special offers to sign up for B2B Summit North America:

  • Early-bird pricing. Those who register to attend by December 3, 2024 will save $600 with Forrester’s early-bird discount, a limited-time offer.
  • Team discount. B2B marketing, sales, and product leaders looking to align their go-to-market strategy are encouraged to attend with their teams. They can save 20% off the ticket price with Forrester’s team discount.

Resources:

  • Register to attend Forrester’s B2B Summit North America.
  • View the full agenda and speakers for B2B Summit North America.
  • Learn more about Forrester’s B2B ROI Honors and B2B POY Awards criteria and how to apply.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Contacts

More News

View More
Broadcom’s VMware Push Takes Aim at Microsoft, Google, & Amazon
Via MarketBeat
Topics Artificial Intelligence
Tickers AMZN AVGO GOOG GOOGL MSFT
Streaming Shakeout: Which Stocks Could Rebound in Q4?
Via MarketBeat
Tickers AMZN DIS NFLX PSKY
Get the Best Bang for Your Buck: 3 Low-Cost, High-Return ETFs
Via MarketBeat
Topics ETFs
Tickers GBTC NLR REMX STCE
3 Cybersecurity Stocks Poised for Long-Term Growth
Via MarketBeat
Topics Artificial Intelligence ETFs
Tickers CRWD FTNT PANW
3 Defense Stocks Surging as Ukraine Tensions Deepen
Via MarketBeat
Topics Government
Tickers BAESY RNMBY SAABY
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.