Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

KERV Appoints Adtech Veteran Lauri Baker as Senior Vice President of Partnerships to Continue AI-Driven Innovation and Momentum into 2025

KERV Interactive, the leader in AI-powered video analysis, performance, and monetization, today announced the appointment of Lauri Baker as Senior Vice President, Head of Partnerships. Baker brings to the company more than 25 years of experience in adtech, strategic partnerships, and digital innovation, most recently serving as SVP of Strategic Partnerships at Infillion.

Baker has a proven track record of scaling new technologies and driving measurable results. Reporting to CRO Jay Wolff, she will help guide KERV’s partnership strategies, deepening relationships with agencies and brands, and accelerating revenue growth.

Over the past year, KERV has prioritized product innovation and partnership growth across brands, agencies, and publishers. It expanded its offerings to include programmatic solutions available through partners including Magnite and dynamic, interactive, and shoppable CTV experiences with partners like Digitas, Disney, Vevo, and VIZIO. KERV has also enhanced its shoppability and product correlation capabilities, collaborating with NBCU for ‘Must Shop TV’ in North America and globally with Paramount ANZ, while refining its object-level contextual targeting and retargeting capabilities. KERV’s proprietary AI platform has processed and analyzed over 1.3 million videos, both ads and content, extracting metadata to ensure brand safety, contextual relevance, and shoppability. By identifying valuable moments across millions of hours of content, KERV’s platform makes them actionable for advertisers and monetizable for publishers.

“Lauri will be a major asset to the KERV team and help us deliver tremendous value to our customers,” said Gary Mittman, CEO of KERV. “Her impressive background at the intersection of technology, data, and creativity will be key to driving innovation where content and commerce converge.”

"The future of advertising is being shaped by technology that enhances both performance and privacy, and KERV is leading that transformation," said Baker. "KERV’s advanced AI and image-recognition technology not only create seamless, shoppable video experiences but also enable brands and publishers to engage consumers in more meaningful and measurable ways. The opportunity to bridge the gap between content and commerce at this critical moment in digital transformation made joining KERV an exciting decision. I’m looking forward to helping scale these innovative solutions and deliver powerful results for our partners across every screen.”

Before joining KERV, Baker held key roles at companies such as Discovery, Verizon Media, and HuffPost Partner Studio, where she co-founded one of the earliest branded content studios. As a recognized leader in the industry, Baker was named one of NewsCred’s 50 Most Influential Content Marketers and serves on the IAB Video Leadership Board.

“Lauri has established herself as an experienced leader in strategic partnerships and she understands keenly the nature of the rapidly evolving advertising landscape,” said Jay Wolff, CRO of KERV. “Lauri has been successful at growing revenue and orchestrating collaborative sales teams. Her time at Infillion will play a crucial role in helping us push the boundaries of interactive, dynamic, and shoppable video experiences and unlock new opportunities for our clients."

About KERV

KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world's leading brands and publishers.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.