Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety and Suitability Measurement

Global advertisers benefit from DV’s industry-leading, AI-powered classification technology to protect brand equity and gain transparency into Snap inventory

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform.

“We're thrilled to bring DV’s brand safety and suitability measurement to Snap, ensuring campaigns meet rigorous media quality standards while maximizing advertiser performance,” said Mark Zagorski, CEO at DoubleVerify. “DV’s mission is to help brands maximize digital investments and drive superior business outcomes. To support this objective, DV offers industry-leading measurement coverage wherever priority audiences consume media online – and especially in fast-growing, user-generated content environments like Snap.”

DV’s advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content – maximizing transparency, effectiveness, and confidence in their digital investments.

With this release, Snap advertisers will gain:

  • Brand Reputation Insights: DV’s brand safety and suitability measurement shows whether digital advertising is aligned with non-objectionable and suitable content, helping to safeguard corporate reputation and preserve brand equity across the Snap platform.
  • Comprehensive Coverage: DV offers holistic media quality measurement across display and video ad placements on Snap.
  • Trusted Measurement: Brands can rely on industry-leading, independent, third-party authentication of their Snap campaigns.

DV’s brand safety and suitability solution is powered by DV Universal Content IntelligenceTM, the company’s industry-leading classification engine. Utilizing advanced artificial intelligence (AI) technology, DV analyzes all key content types — including video, image, audio, speech, text, and link elements — to provide advertisers with accurate classifications and ensure comprehensive coverage and protection at scale.

Our expanded partnership with DoubleVerify gives advertisers the tools they need to ensure that Snap content upholds brand integrity,” said Darshan Kantak, SVP, Revenue Product at Snap. “Snap is committed to fostering a positive and safe online environment, and we prioritize brand safety with transparent content policies. This release demonstrates our dedication to helping brands invest safely on our platform.”

DV and Snap are currently implementing the technical integration and anticipate the solution will be available to all advertisers over the coming months. Brands can access their measurement data and insights through DV Pinnacle, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their Snap ads campaigns.

In September 2019, DV announced the launch of viewability and invalid traffic measurement on Snap. This upcoming release lets advertisers leverage DV’s brand safety and suitability measurement globally across all supported languages.

For more information about DoubleVerify, visit http://www.doubleverify.com.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.

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