Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Connect to What’s Possible: Belden Debuts New Corporate Brand Platform

The refreshed corporate brand identity leans into the company’s legacy of connecting people, information and ideas to unlock untold possibilities

Belden Inc. (NYSE: BDC), today revealed a new corporate brand identity that underscores the company’s transformation to a comprehensive network and data infrastructure solutions provider. These solutions play a pivotal role in addressing automation and smart infrastructure challenges across industries and help customers avoid missed connections in their networks and data. Repositioning the brand highlights Belden’s evolution through new messaging, an updated logo and visual identity and a redesigned website.

“Making connections has been our purpose from the beginning in 1902,” said Ashish Chand, president and CEO of Belden. "This rebrand reflects our commitment to providing complete connection solutions and is an exciting milestone in our continued evolution."

In a world increasingly dependent on information, the connections that Belden makes are vital. They allow disparate systems and networks to talk to each other and people and technologies to work together in harmony. They also provide a link between what is and what could be, unlocking new possibilities and enabling innovations both big and small.

“Organizations today demand a reliable and secure flow of information, whether it’s for keeping production equipment running, treating patients, or driving business transformation,” Chand said. “But risks from signal loss to security threats can disrupt this flow and missed connections can cost an organization money, time, productivity and opportunity. At Belden, we make the connections that keep information moving to enable a safer, smarter and more prosperous future.”

Updating Belden’s corporate brand platform was a comprehensive process. Nearly 500 participants from around the world – a combination of Belden employees, partners and customers – provided input that was essential to defining Belden’s modern purpose and vision. Experience Belden's new corporate brand identity through this video and by visiting belden.com.

About Belden

Belden Inc. delivers complete connection solutions that unlock untold possibilities for our customers, their customers and the world. We advance ideas and technologies that enable a safer, smarter and more prosperous future. Throughout our 120+ year history we have evolved as a company, but our purpose remains – making connections. By connecting people, information and ideas, we make it possible. We are headquartered in St. Louis and have manufacturing capabilities in North America, Europe, Asia and Africa. For more information, visit us at www.belden.com; follow us on Facebook, LinkedIn and X/Twitter.

Belden and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Belden and other parties may also have trademark rights in other terms used herein.

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