Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Jazwares Signs Sweet Co-Branding Deal With See’s Candies

Co-Branded Squishmallows Plush Plus Customized Chocolate Box and Tote Launching Fall 2024

Squishmallows are about to get a whole lot sweeter as Jazwares, one of the world’s leading toy companies, and the iconic California-based candy company, See’s Candies, today announced a deal to release a gift set that includes co-branded plush, chocolate boxes and totes inspired by everyone’s favorite ultra-soft plush, Squishmallows.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240501606677/en/

(Graphic: Business Wire)

(Graphic: Business Wire)

Available in See’s shops and online this October, fans of both brands will be able to purchase an eight-inch cuddly version of the beloved Squishmallows character, Emily the Bat, along with a co-branded custom box of chocolates and candy sold in a one-of-a-kind tote bag. Releasing in October, this gift set is perfect for trick-or-treaters and fans of Halloween and will be available for purchase while supplies list.

“Partnering with See’s Candies is the perfect way to further introduce Squishmallows into the consumables space,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares. “This will be the perfect Halloween treat for fans of both brands, and we’re eager to add this unique collaboration to our robust lineup of iconic Squishmallows products!”

Pat Egan, President & CEO of See’s Candies added, “At See’s, we’re in the business of bringing joy, and that is exactly what this collaboration with Jazwares will do for fans of both brands. The ever-popular Squishmallows combined with our iconic, delicious chocolates will be the perfect treat this October.”

Squishmallows has consistently held its position as a leading toy property in the U.S. and a best-selling toy brand with over 400 million plush sold worldwide, boasting a multi-generational fanbase that continues to capture the imaginations of millions of fans worldwide. Squishmallows is massively popular on social media, driven by Gen Z fans who love celebrating the brand. There are currently more than 13 billion video views on TikTok and Squishmallows has been tagged more than 1 million times on Instagram. As it continues to grow as a lifestyle brand, Squishmallows’ monumental growth has fueled new cross-category collaborations across beauty, games, apparel, home decor, and more –– adding to its illustrious portfolio of more than 70 best-in-class licensing partners.

For more information on Squishmallows, visit Squishmallows on X, Facebook, Instagram, TikTok, and Squishmallows.com.

To stay connected and informed about See’s, sign up to receive their email newsletter at https://www.sees.com/emailsignup and follow @seescandies on all social platforms.

ABOUT JAZWARES

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Sunrise, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

ABOUT SEE’S CANDIES

For over 100 years, See’s Candies has been dedicated to making candy Mary See’s way. American made, famous for deliciousness, with the friendliest customer service—since 1921. Founded and headquartered in sunny California, See’s Candies has expanded from one candy shop to almost 250 shops across America and a flourishing online store. To stay connected and informed, follow @seescandies on all social platforms. For more information visit https://www.sees.com.

ABOUT SQUISHMALLOWS

Since its debut in 2017, Squishmallows has featured collectible plush with lovable personalities, a whimsical design, and ultra-soft feel. Over the course of 2022 and 2023, The Toy Association honored Squishmallows with a total of 10 Toy of the Year (TOTY) Awards, including License of the Year and Overall Toy of the Year. Some fan-inspired engagements include the back-to-back viral activations at VidCon Anaheim, with a one-of-a-kind Squishmallows Human Claw Machine in 2022, and a giant Squishmallows pit, nicknamed the “Squish Pit,” in 2023. The brand’s ongoing expansion and passionate fan base continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.