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Orion Unveils New Standalone Trading to Empower Advisors with Greater Flexibility

By: Orion via Business Wire

June 26, 2024 at 09:30 AM EDT

Wealthtech innovator adds flexible standalone solutions and Foundation Stack, enabling advisors to choose their own adventure

Orion, the premier provider of transformative wealthtech solutions for fiduciary advisors, today announced the availability of standalone solutions and a new bundled offering to provide advisors unparalleled flexibility. Orion's new à la carte and bundled offerings allow advisors to tailor their approach and conduct business as they see fit – choosing from fully insourced to fully outsourced technology and/or wealth management solutions and everything in between. By delivering both standalone and all-encompassing solutions, Orion is equipping advisors with the resources and support they need to succeed at every stage of their firm's growth journey.

“At Orion, we are on a mission to build a wealthtech community where every advisor and investor can thrive,” said Natalie Wolfsen, CEO of Orion. “By offering a unified, flexible ecosystem of offerings where every firm can do business with us as they see fit, we aim to provide unrivaled opportunity to all advisors, no matter their size or business model, to set their growth plans and scale their business on their terms.”

As the first steps toward increasing flexibility for advisors, Orion began offering its Risk and Compliance Supervision offerings as standalone solutions earlier this year. Later this summer, Orion is adding Trading to its standalone roster to provide advisors an integrated trading and rebalancing solution they can access and leverage alongside their current platform and technology. The standalone Orion Trading solution encompasses a sophisticated portfolio rebalancing engine and an order and execution management system, while offering direct custodian feeds, data reconciliation, and access to the Communities Investment Portal, Due Diligence Hub and Custom Indexing.

By offering Trading as a standalone solution, Orion eliminates many of the challenges large Wealth Advisory firms and RIAs can face when attempting to comprehensively transition everything to a new platform solution; this flexible approach enables firms to seamlessly integrate new technology and processes as their needs evolve and at their own pace.

New Foundation Stack is a Starter Kit for Smaller RIAs

Orion is the most integrated and top-rated most-in-one solution. Since its introduction last year, Orion Stacks has proven popular, with nearly 20% of Orion’s technology clients opting into this enhanced and streamlined wealthtech experience. To further expand this offering, Orion is introducing the Foundation Stack, primarily aimed at smaller RIA firms and those new to the RIA space. This new solution comes with a notable discount on any Redtail Plan, a client portal and mobile app, Orion Planning, Orion’s Alternative Investment Platform, portfolio accounting, billing, and full reporting functionality.

Similar to Orion Essentials and Orion Advantage Stacks, advisors utilizing the Foundation Stack also gain access to Custom Indexing, Orion OCIO, Outsourced Trade Desk and professional services including alternative maintenance. This foundational technology serves as the cornerstone for building and expanding a successful practice, providing firms the flexibility to expand their technology stack as needed.

“Orion has a well-established culture of innovation. To continue meeting advisors where they are in their growth journey, we strive to ensure we’re always learning from them,” added Brian McLaughlin, president of Orion Advisor Tech. “We remain ahead of the competition by understanding the challenges our advisors face and identifying areas of opportunity. Only then can we truly help them win, elevating their client service with a seamless digital experience and giving them time back to focus on serving their clients and acquiring new business."

Orion Stacks were designed to banish siloed technology and provide advisors with a cohesive experience that propels productivity, delights clients and drives firm growth. By seamlessly integrating every critical solution into one agreement with a single provider, Orion removes complexity and helps advisors focus on growing and scaling their business. At the same time, by also offering Orion solutions as standalone offerings within its unified, flexible ecosystem, Orion provides firms the flexibility to engage with the platform and work with Orion in a way that best meets their current needs.

Wolfsen concluded: "We are dedicated to helping advisors realize their own visions of success and build successful, sustainable practices. The introduction of our new standalone solutions and the Foundation Stack underscores this commitment to providing the most relevant and effective tools that help advisors to thrive in today’s dynamic environment."

About Orion

Orion is a premier provider of the tech-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, Redtail Technology, and Orion OCIO create a complete offering that empowers firms to attract new clients seamlessly, connect goals more meaningfully to investment strategies and outcomes, and ultimately track progress toward each investor’s unique definition of financial success. Orion services $4.3 trillion in assets under administration and $68.3 billion of wealth management platform assets (as of March 31, 2024) and supports over six million technology accounts and thousands of independent advisory firms. Today, 12 out of the Top 15 Barron’s RIA firms¹ rely on Orion’s technology to power their businesses and win for investors. Learn more at Orion.com.

¹ Source: 2023 Top 100 RIA Firms, Barron's, 2023.