About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

CallRail Announces New Integration With Typeform

By: via Business Wire

Integration gives marketers a holistic view of lead attribution, inclusive of Typeform submissions

CallRail, the AI-powered lead and conversational intelligence platform, today announced an integration with Typeform, the intuitive form-builder and conversational data collection platform. With this integration, mutual customers have the ability to bring together form creation in Typeform with their CallRail attribution tracking, resulting in more data-driven campaign decisions and better business outcomes.

Without a single view of attribution across all calls, texts, chats and form fills, marketers lack visibility into what campaigns, keywords, and sources are most effective and efficient. This hampers their ability to calculate the true cost of a lead, follow up on form submissions quickly, or effectively optimize marketing investment. This integration provides CallRail Form Tracking customers the ability to seamlessly unlock attribution and lead intelligence from Typeform form submissions into their aggregate CallRail dashboards and quickly respond. Quick responses increase conversion, as studies indicate that 78% of customers buy from the company that responds to their inquiry first. Further, as with all CallRail integrations, it can be installed with just a few clicks.

“For many businesses, lead forms are the lifeblood to acquire new customers,” said Ryan Johnson, Chief Product Officer at CallRail. “Typeform is a favorite tool of small business leaders, and we're thrilled to equip them with the ability to combine the power of Typeform with CallRail. This integration will give mutual customers unprecedented insights into where their best leads come from, along with insights into the conversations generated from those leads assimilated across all communication channels.”

With the power of Typeform and CallRail, marketers will be able to:

  • Discover and act on what drives leads. This integration allows marketers to attribute Typeform form fills on a company’s website directly to marketing efforts, just as CallRail attributes other customer communication channels. By consolidating Typeform leads with inbound calls and texts already in CallRail, marketers can optimize spending and focus on the strategies that deliver results while identifying the campaigns and channels that are working—and not working.
  • Automate responses and win more business. By integrating CallRail and Typeform, mutual customers can take advantage of CallRail’s automated call or text response capabilities. Any Typeform form submission can trigger a response so that highly engaged prospects are followed up with promptly and efficiently.
  • Send attribution for form fills anywhere. Layering on attribution data before passing it to ad platforms and CRMs gives marketers a holistic view of campaign performance across channels. The integration shows the complete journey of leads, identifies which interactions drive conversions, and optimizes ads and sales follow-up to drive revenue results.

“We’re thrilled to connect our best-in-class form building with CallRail’s lead attribution and intelligence capabilities,” said Aleks Bass, Chief Product Officer at Typeform. “This integration gives marketers the tools they need to drive better results from their forms and campaigns. It’s a massive win for our joint customers.”

For more information about the integration, visit https://www.callrail.com/integrations/typeform

About CallRail

CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.

Founded in 2011, CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, AI-driven Conversation Intelligence™, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales.

CallRail has been featured on the Inc. 5000 fastest-growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company has earned spots on Inc. Magazine’s 2018, 2019, 2021, 2022, and 2023 Best Places to Work list. For more information or to view a demo of the platform, visit http://www.callrail.com.

Contacts

More News

View More
Datavault AI: The New AI Contender Backed by Big Funding
Via MarketBeat
Topics Artificial Intelligence
Tickers DVLT IBM SCLX
CoreWeave: Why the New King of AI Infrastructure Has Room to Run
Via MarketBeat
Topics Artificial Intelligence
Tickers CORZ CRWV META NVDA
Top 3 Dividend Achievers for October: High Yields, Growth Ahead
Via MarketBeat
Topics Artificial Intelligence World Trade
Tickers FDX PFE UPS VZ
Etsy Partners With OpenAI—What It Means for Investors Now
Via MarketBeat
Topics Artificial Intelligence
Tickers ETSY
3 Solid Consumer Brands Offering Stability in Volatile Markets
Via MarketBeat
Topics Economy
Tickers AOUT JAKK KO PG SN
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.