About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience

By: via Business Wire

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty

According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers to long-term revenue growth. Despite this, many companies continue to evaluate these two elements separately, missing the opportunity to unlock compounded revenue growth from improving both in tandem. By aligning these two critical dimensions, companies create a seamless, cohesive experience for customers, which fosters stronger loyalty, higher lifetime value, and increased revenue over time. This integrated approach also helps brands differentiate themselves in competitive markets, strengthen customer relationships, and ultimately attract and retain a broader customer base.

Forrester recommends that brands looking to capture market share and drive revenue growth use two indices in tandem:

  • Forrester’s new Brand Experience Index (BX Index), which measures prospects’ and customers’ perceptions of a brand. Unveiled today, this index measures how effectively companies leverage their brand to win and retain customers and is based on three components: salience, fit, and trust.



  • Forrester’s Customer Experience Index (CX Index™), which measures customers’ perceptions of an experience and how successfully a company delivers customer experiences that create and sustain loyalty. This index is calculated based on three components of CX quality: ease, effectiveness, and emotion.

The interplay between BX and CX is further captured in a “growth grid,” Forrester’s snapshot of how successful a company is at both winning and retaining customers and how it stacks up against its peers — each a critical component to driving an organization’s growth. In creating growth grids, Forrester analyzed data from more than 313,000 customers and 145,000 prospects in 13 countries and from nearly 400 brands across 11 categories, including financial services, airlines, and retail. Firms can use the growth grid as both a diagnostic and prescriptive tool to shape their brand and business strategy by:

  • Assessing the competitive landscape. Brands can use the growth grid to understand how they stack up against their peers. For example, in Singapore, DBS Bank leads the competitive banking landscape with the largest market share and branch presence. Standard Chartered and Maybank, however, struggle to win, serve, or retain customers compared with their peers.



  • Evaluating the strength of different lines of business. Not every line of business is an equal brand ambassador for the company. For example, Wells Fargo’s banking and credit card lines are remarkably proximate, but PNC’s credit cards are more compelling to prospects than Wells Fargo’s. As a result, converting credit card customers into banking customers is an important avenue for PNC to drive sustained growth.



  • Comparing different brands within a portfolio. Multiband portfolios can occupy very different positions on the growth grid. For example, many of Hilton’s portfolio brands are better situated than Marriott’s similarly positioned lower-end brands, such as Residence Inn, Fairfield Inn, and Courtyard. Multibrand companies can use the growth grid to identify leaders and laggards within the portfolio and cross-pollinate best practices that transcend individual brands.

“Our research finds that brand experience and customer experience are two sides of the same coin,” said Sharyn Leaver, chief research officer at Forrester. “As a result, companies must invest in improving both these elements simultaneously. Forrester’s new BX Index and growth grid are designed to help companies recognize the duality between BX and CX. These also enable firms to effectively measure both to fuel actionable growth and create strategy that addresses the real-time needs of both customers and prospects.”

Resources:

  • Discover more about Forrester’s Brand Experience Index and how it sets the stage to measure the interplay of brand experience and customer experience.
  • Read Forrester’s report, Brand And Customer Experience Together Power Growth, to learn how the duality of BX and CX can help companies drive growth (client access required).

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

Contacts

More News

View More
Broadcom’s VMware Push Takes Aim at Microsoft, Google, & Amazon
Via MarketBeat
Topics Artificial Intelligence
Tickers AMZN AVGO GOOG GOOGL MSFT
Streaming Shakeout: Which Stocks Could Rebound in Q4?
Via MarketBeat
Tickers AMZN DIS NFLX PSKY
Get the Best Bang for Your Buck: 3 Low-Cost, High-Return ETFs
Via MarketBeat
Topics ETFs
Tickers GBTC NLR REMX STCE
3 Cybersecurity Stocks Poised for Long-Term Growth
Via MarketBeat
Topics Artificial Intelligence ETFs
Tickers CRWD FTNT PANW
3 Defense Stocks Surging as Ukraine Tensions Deepen
Via MarketBeat
Topics Government
Tickers BAESY RNMBY SAABY
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.