Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Ooma Wins Ellies Award from Elevator World Magazine For Leadership in POTS Replacement

Ooma, Inc., a provider of advanced communications services for businesses and consumers, today announced that Elevator World magazine, the leading media voice in the vertical transportation industry, has announced that Ooma AirDial® POTS replacement solution is the winner of the 2025 Ellies award in the category of Best Communication System Supplier.

The Ellies awards, presented last month at the National Association of Elevator Contractors show in Houston, honor North American vertical-transportation industry businesses that “go above and beyond for their customers, employees, communities and the industry as a whole.”

Replacing Plain Old Telephone Service (POTS) is crucial for elevator operators because the analog copper-wire lines that connect many elevator emergency phones are being phased out, while monthly rates skyrocket and reliability declines.

Ooma AirDial (https://www.ooma.com/airdial) is a turnkey POTS replacement solution that brings together hardware, software, connectivity and remote management in a single-vendor package, along with the option for white-glove professional installation.

Ooma AirDial offers a unique, patented form of MultiPath technology that supports simultaneous wired and wireless connections to maintain emergency calls without interruption even if one of the two channels goes down mid-call.

“Elevator emergency phones are currently the leading use case for Ooma AirDial, making the Ellies award particularly meaningful,” said Jim Gustke, senior vice president of marketing at Ooma. “We worked hard to make AirDial a leading solution for replacing elevator POTS lines with clear cost savings, enhanced reliability and exceptional professional support. There’s no longer any reason for elevator operators to continue paying inflated monthly bills for POTS lines or run the risk of failed connections during emergencies.”

About Ooma

Ooma (NYSE: OOMA) delivers phone, messaging, video and advanced communications services that are easy to implement and provide great value. Founded in 2003, the company offers Ooma Office for small to medium-sized businesses seeking enterprise-grade features designed for their needs; Ooma AirDial for any business looking to replace aging and increasingly expensive copper phone lines; Ooma 2600Hz for businesses that provide their own communications solutions built on an outsourced underlying platform; and Ooma Telo for residential consumers who value a landline experience at a more affordable price point. Ooma’s award-winning solutions power more than 1.2 million users today. Learn more at www.ooma.com in the United States or www.ooma.ca in Canada.

Ooma AirDial is a turnkey POTS replacement solution that brings together hardware, software, connectivity and remote management in a single-vendor package.

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