Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

PROS Honored as a Winner in the 2025 Artificial Intelligence Excellence Awards

Company recognized for innovation and leading AI capabilities in the Software Company category

PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced that it has been named a winner in the 2025 Artificial Intelligence Excellence Awards, presented by the Business Intelligence Group. This prestigious recognition highlights the company’s commitment to innovation and its contributions to advancing artificial intelligence.

The award is a testament to PROS advanced AI-driven platform, which enables companies to navigate market fluctuations with real-time, optimized offers. Honored in the Software Company category, PROS has been recognized for its groundbreaking advancements in AI, including the use of neural networks for price optimization, which have demonstrated significant impact in helping businesses drive sustainable revenue growth, even in highly volatile markets.

"AI has always been and continues to be at the core of how we help businesses adapt to dynamic market conditions, optimize pricing strategies and deliver seamless, personalized buying experiences," said Andres Reiner, President and CEO, PROS. "This award recognizes our commitment to AI innovation and our mission to enable companies to outperform and thrive in a fast-changing digital economy.”

The Artificial Intelligence Excellence Awards celebrate the most innovative companies, technologies and professionals who are leading the way in AI innovation. Winners are selected by a panel of industry experts who evaluate nominees based on their creativity, impact and measurable success in AI-driven solutions.

"The AI industry is evolving rapidly, and it is through the efforts of companies like PROS that we see real-world applications driving change," said Russ Fordyce, CEO of the Business Intelligence Group. "Their work exemplifies the kind of innovation and leadership that is shaping the future of artificial intelligence."

For more information about PROS and its award-winning AI solutions, visit pros.com.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers.

About PROS

PROS Holdings, Inc. (NYSE: PRO) helps the world’s leading companies outperform across the top and bottom line. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics and powerful automation to dynamically match offer to buyer and price to product, accelerating revenue growth and maximizing profit. With solutions spanning pricing, revenue management, offer marketing and CPQ, PROS helps businesses optimize transactions across every channel. Learn more at pros.com.

"AI has always been and continues to be at the core of how we help businesses adapt to dynamic market conditions, optimize pricing strategies and deliver seamless, personalized buying experiences."

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