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Fresh Del Monte Produce Inc. Expands Reach of Broccolini® Baby Broccoli Through Licensing Agreement with The Nunes Company, Inc.

By: via Business Wire

New Agreement Brings Broccolini® to More Retailers While Maintaining Premium Quality

Fresh Del Monte Produce Inc. (NYSE: FDP), through its vegetable division Mann Packing, has entered into a licensing agreement with The Nunes Company, Inc., expanding the reach of one of the industry’s most recognized premium brands—Broccolini®—and bringing the sought-after vegetable to more retailers while maintaining the high standards consumers expect. Under this agreement, The Nunes Company will market and sell Broccolini® baby broccoli, further extending its availability while upholding the quality synonymous with Mann Packing’s reputation for fresh, premium produce.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250306571343/en/

Broccolini® baby broccoli was first introduced and exclusively trademarked by Mann Packing in 1998 and has been a category-defining product, known for its tender, slender stalks, delicate florets, and mild, slightly sweet taste with a hint of peppery freshness. Broccolini® baby broccoli is entirely edible—from stem to leaf, making it a favorite among chefs, retailers, and consumers alike. Previously available exclusively through Mann Packing, its rising demand prompted this strategic expansion, ensuring broader availability while upholding the premium quality that customers expect.

“This agreement is an important step in ensuring more consumers can experience the superior quality of Broccolini® baby broccoli,” said Sevag Zaroukian, Vice President of Operations at Mann Packing. “By partnering with The Nunes Company, we’re expanding our brand’s footprint while upholding the same high standards that have made Broccolini® a trusted name in fresh produce.”

The Nunes Company, Inc., founded in 1976, is widely recognized for its Foxy® brand, a mainstay in the fresh produce industry for nearly five decades. The addition of Broccolini® baby broccoli strengthens its portfolio of premium fresh vegetables, bringing together two well-established brands under one umbrella.

“For three generations, our family and our company have been stewards of the Foxy® brand, which was created to help introduce our produce to families throughout the United States and the world,” said Tom Nunes V, President of The Nunes Company. “Adding a trusted brand like Broccolini® to our own Foxy® label allows us to leverage the strength and reputation of both brands to bring our product to a wider audience.”

Retailers and consumers can expect to see Foxy®-branded Broccolini® baby broccoli available in stores in the coming months, further building on the collaborative relationship between Mann Packing and The Nunes Company, which began in 2024 with the sale of Fresh Leaf Farms.

ABOUT FRESH DEL MONTE

Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte Produce Inc. markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods Corporation II Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANN® brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte Produce Inc. is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative. In 2022, 2023, and 2024 Fresh Del Monte Produce was ranked as one of “America’s Most Trusted Companies” by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. Additionally, Newsweek recognized Fresh Del Monte Produce as one of the “World’s Most Trustworthy Companies” in 2024, spotlighting the brand’s success in building investor, consumer, and employee trust on a global scale. Fresh Del Monte Produce was also named a Humankind 100 Company by Humankind Investments in 2024, 2023 and 2022, which recognizes companies that substantially impact areas such as access to food and clean water, healthcare, and digital services. Fresh Del Monte Produce Inc. is traded on the NYSE under the symbol FDP.

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