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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Global Blue Releases the Monthly Tax Free Shopping Business Update for March 2025

  • Fresh data from Global Blue shows a softening in Tax Free Shopping growth across Continental Europe and Asia Pacific.
  • Globally, Issued Sales in Store (like-for-like year-on-year performance) reached +2%1 in March 2025, compared to +10% in February. This softening was influenced by less favourable exchange rates and the shift in the Ramadan calendar2.

A stable performance in Continental Europe

In Continental Europe, the Issued Sales in Store increased by +7%1 in March compared to +9%1 in February 2025. This performance was driven by a +9%1 increase in the number of shoppers, as in February, while the average spend per shopper softened by -2%1, linked to a less favorable USD/EUR exchange rate.

Among key origin markets, US Tax Free Spend grew by a solid +16%¹ year-on-year, compared with +31% over the last three months3, a deceleration influenced by a less favorable USD/EUR exchange rate. Mainland Chinese shoppers Tax Free Spend recorded a slight rebound at +6%1 versus last year, compared to -4% over the last three months. Meanwhile, GCC shoppers’ Tax Free spend softened to -12%1 versus +21% in February, reflecting the ten-day shift of the beginning of Ramadan compared to 2024. This shift negatively impacted March 2025 figures and is expected to have a positive impact on April 2025 figures.

Across key destination markets, March saw a mixed performance: Spain led with +21%1, France and Italy at +6%1, while Germany was flat1.

A softened performance in Asia Pacific

In Asia Pacific, the Issued Sales in Store growth softened to -7%1 in March 2025, compared to February 2025 (+10%1). This softening was influenced by a less favorable Yen exchange rate and a high basis of comparison. Performance was shaped by a +7%1 increase in the number of shoppers, offset by a -13%1 decline in the average spend per shopper.

Among key origin markets, Tax Free Spend progression softened across most nationalities, impacted by a stronger Yen in Japan. Mainland Chinese Tax Free Spend eased to -1%1 compared to +19% in February. Hong Kong and Taiwan shoppers’ Tax Free Spend recorded a decline at -17% versus -11% in February, while North East Asia shoppers’ Tax Free Spend decreased by -42%1 versus -34% the previous month.

Regarding destination markets, March saw a strong performance in South Korea at +45%1. In contrast, Japan recorded a softening of -7%¹, impacted by less favorable exchange rates, while Singapore eased to -21%¹, impacted by a high basis of comparison.

Worldwide Year-on-Year Growth Rate (2025 vs. 2024)

Issued SIS L/L

Year-on-Year Growth

Destination

market weight in

Issued SIS 2024

 

March

2025

 

February

2025

 

January

2025

 

December

2024

 

CY

Q4 2024

 

CY

Q3 2024

France

 

16%

+6%

+7%

+15%

+19%

+13%

+2%

Italy

 

16%

+6%

+9%

+22%

+24%

+19%

+16%

Spain

 

11%

+21%

+16%

+28%

+22%

+21%

+24%

Germany

 

5%

+0%

+9%

+0%

+14%

+10%

+5%

Other countries

 

16%

+3%

+6%

+21%

+20%

+17%

+10%

Total Continental Europe

 

64%

+7%

+9%

+19%

+20%

+16%

+11%

Japan

 

26%

-7%

+14%

+56%

+32%

+33%

+57%

Singapore

 

6%

-21%

-12%

+8%

+6%

+10%

-3%

South Korea

 

3%

+45%

+50%

+72%

+64%

+50%

+42%

Total Asia Pacific

 

35%

-7%

+10%

+46%

+29%

+29%

+40%

Total Latin America

 

1%

+38%

+50%

+53%

+32%

+33%

+23%

Total worldwide

 

100%

+2%

+10%

+29%

+23%

+21%

+19%

Worldwide Recovery Rate (versus 2019)

Issued SIS L/L

recovery

(in % of 2019)

Destination

market weight in

Issued SIS 2019

 

March

2025

 

February

2025

 

January

2025

 

December

2024

 

CY

Q4 2024

 

CY

Q3 2024

France

 

16%

171%

188%

190%

173%

159%

144%

Italy

 

17%

142%

141%

135%

147%

146%

146%

Spain

 

10%

189%

159%

201%

180%

167%

161%

Germany

 

9%

70%

79%

68%

86%

78%

75%

Other countries

 

19%

132%

151%

149%

140%

132%

126%

Total Continental Europe

 

71%

142%

148%

150%

147%

139%

133%

Japan

 

14%

219%

263%

364%

307%

299%

290%

Singapore

 

11%

89%

75%

99%

77%

83%

81%

South Korea

 

3%

192%

182%

230%

174%

169%

162%

Total Asia Pacific

 

28%

172%

178%

239%

196%

195%

186%

Total Latin America

 

1%

118%

127%

139%

132%

125%

104%

Total worldwide

 

100%

151%

158%

176%

163%

154%

145%

APPENDIX

GLOSSARY

- European Non-EU countries include: Shoppers who can reach destination by land transportation or less than a two hour flight. Ex: Swiss, British, Ukraine etc.

- Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman

- North East Asia countries includes: Japan, South Korea

- South East Asia countries includes: Indonesia, Thailand, Cambodia, Philippines, Vietnam, Malaysia, Singapore

ABOUT GLOBAL BLUE

Global Blue is the business partner for the shopping journey, providing technology and services to enhance the experience and drive performance.

With over 40 years of expertise, today we connect thousands of retailers, acquirers, and hotels with nearly 80 million consumers across 53 countries, in three industries: Tax Free Shopping, Payments and Post-Purchase solutions.

With over 2,000 employees, Global Blue generated €28bn Sales in Store and €422M revenue in FY 2023/24. Global Blue is listed on the New York Stock Exchange.

For more information, please visit www.globalblue.com

Global Blue Monthly Intelligence Briefing, March 2025, Source: Global Blue

1 Growth rate variation year-on-year (2025 vs. the same period in 2024)

2 Ramadan took place from March 10 to April 9 in 2024, and from February 28 to March 30 in 2025.

3 Over the last three months: December 2024 – February 2025

Contacts

MEDIA CONTACTS

Virginie Alem – Chief Marketing Officer and Chief Operating Officer Japan

Mail: valem@globalblue.com

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