Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Digimarc Enables One of the CPG Industry’s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience

Digimarc Corporation (NASDAQ: DMRC), a global leader in digital watermarking and product digitization technologies, today announced it will deploy one of the consumer packaged goods (CPG) industry's largest global implementations of GS1 Digital Link-enabled 2D barcodes with Unilever.

This rollout will put Unilever at the forefront of the retail industry’s preparation for Sunrise 2027, when 2D barcodes become standard at point-of-sale worldwide. It will also make Unilever one of the first companies to anticipate and adopt the European Union’s Digital Product Passport (DPP) regulation, reinforcing its commitment to sustainability and accessibility.

"We are proud to be leading the industry in pioneering how we help democratise access to product information," said Aaron Rajan, Vice President - Consumer Technology, Unilever. "Deploying innovative solutions such as Digimarc Engage means that our unmissably superior brands not only keep pace with technological advancements but also shape the future of retail.

“Unilever’s multi-phased rollout will ultimately integrate 2D barcodes across 45,000 products (SKUs), spanning iconic brands such as Dove, Vaseline, Hellmann’s and Knorr.”

2D barcodes, an advanced version of traditional barcodes, can store large amounts of data in a small, scannable and accessible format on packaging. Specifically, 2D barcodes have the potential to connect consumers to key resources online, including details on nutrition, recipes, and usage instructions. By adopting this innovative technology across its packaging, Unilever aims to improve product data accessibility and deliver superior experiences for both retail partners and shoppers. It also enables a future-ready solution to meet regulatory requirements and keep pace with industry shifts.

"Unilever sets a benchmark for the CPG and retail sectors. Beyond revolutionizing point-of-sale processes, these solutions empower brands to foster deeper consumer connections, build loyalty, and unlock transformative data insights in the era of AI-driven decision-making,” said Ken Sickles, Chief Product Officer, Digimarc. “This also paves the way to making products truly accessible for everyone.”

As a leader in the development of the GS1 Digital Link standard, Digimarc has been instrumental in advancing industry-wide adoption. Digimarc Engage, built on the Illuminate platform, integrates GS1 Digital Link capabilities with dynamic intelligence, enabling brands to create a direct, personalized communication channel with consumers. This innovation supports regulatory initiatives like Europe’s DPP while facilitating industry-wide transformations such as Sunrise 2027.

About Digimarc

Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.

About Unilever

Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.

For more information about Unilever and our brands, please visit www.unilever.com.

Contacts

Media Contact:

Tom Benton

Digimarc Corporation

509-469-4800

PR@digimarc.com

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.