Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Deluxe Launches Generative AI Enterprise Platform

New AI assistant, DAX, enhances partner support and customer service

Deluxe (NYSE: DLX), a trusted Payments and Data company, today introduced DAX, a new AI-powered assistant designed to help partners make faster decisions and achieve better outcomes. By turning complex data into clear, actionable insights, DAX empowers users to improve daily performance—creating value for both customers and shareholders. Now live within the Deluxe Merchant Services Daily Dashboard, DAX is built on the Deluxe.ai enterprise platform, which blends artificial intelligence with human expertise, all grounded in privacy, compliance, and responsible AI practices.

Powered by natural language processing and trained on pre-approved Deluxe content, DAX provides 24/7, human-like support for common product and portfolio questions. The result is a streamlined user experience and faster, more informed decision-making for partners.

“DAX is more than a chatbot, it’s a building block for how we scale AI to enhance service and simplify engagement,” said Yogaraj “Yogs” Jayaprakasam, SVP and Chief Technology and Digital Officer at Deluxe. “With Deluxe.ai, we’re investing in practical tools that deliver value to our customers while preserving the personal service Deluxe is known for.”

Key use cases enabled by DAX include:

  • Merchant Partner Chatbot: Embedded in the Daily Dashboard, DAX offers real-time, self-serve answers backed by curated Deluxe content, with seamless handoff to live agents when needed.
  • Customer Service Agent Assist: An internal tool that provides agents with real-time access to product information and documentation, enabling faster responses and improved customer outcomes.
  • AI-Powered Website Assistant: A digital assistant designed to help customers and interested parties navigate key Deluxe solutions—like Deluxe Payment Exchange+ (DPX+)—enabling faster self-service access to product and usage documentation through conversational, natural language interaction.

While tools like DAX improve speed and convenience, live support remains a critical part of the experience. AI assistants are meant to enhance—not replace—the trusted, human service Deluxe partners rely on.

Deluxe.ai, recognized with a 2025 CIO 100 award, reflects the enterprise-wide approach to innovation at Deluxe. The platform is designed for reusability, secure integration with Large Language and Foundation Models, and is supported by a Trust Layer that ensures strong cybersecurity, regulatory compliance, and ethical AI outcomes.

About Deluxe

Deluxe, a Trusted Payments and Data Company, champions business so communities thrive. Our solutions help businesses pay, get paid, and grow. For more than 100 years, Deluxe customers have relied on our solutions and platforms at all stages of their lifecycle, from start-up to maturity. Our powerful scale supports millions of small businesses, thousands of vital financial institutions and hundreds of the world’s largest consumer brands, while processing more than $2 trillion in annual payment volume. Our reach, scale and distribution channels position Deluxe to be our customers’ most trusted business partner. To learn how we can help your business, visit us at www.deluxe.com.

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