Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google’s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI

New AI-powered capability enables global advertisers to apply trusted third-party protections across Google’s SPN inventory

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google.

Google’s SPN allows brands to scale their advertising across non-Google third-party websites, increasing reach. With this new release, brands can apply DV's independent, trusted brand safety and suitability protections to SPN inventory, enabling informed decisions to avoid content that does not align with their brand preferences––safeguarding brand equity, improving media quality, and maximizing advertising ROI.

“As advertisers seek greater performance and transparency across every digital channel, our mission is to provide scalable solutions that uphold brand reputation and improve performance,” said Steven Woolway, EVP, Business Development, DoubleVerify. “With this launch, DV is extending our industry-leading protections to an important piece of Google’s ecosystem—empowering advertisers to make smarter, safer, and more efficient media investments.”

With this release, advertisers will benefit from:

  • Rely on Trusted Coverage: Gain confidence from independent, third-party protection across SPN ad placements.
  • Maximize Media Performance: Boost campaign ROI by proactively avoiding SPN domains that don’t align with an advertiser’s brand suitability criteria.
  • Improve Operational Efficiency: The ability to automate SPN inventory classification and avoidance reduces manual efforts and ensures ongoing protection.

DV’s proprietary, AI-powered Universal Content Intelligence™ classification engine analyzes video, image, audio, speech, and text elements to deliver superior content classifications at scale.

For more information about DoubleVerify, visit http://www.doubleverify.com.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.

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