About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

The Trade Desk to Launch Deal Desk – A Revolutionary Approach to Understanding and Managing Digital Advertising Deal Performance

By: via Business Wire

Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced Deal Desk, a transformational new pillar of its Kokai platform that enables advertisers to manage their strategic one-to-one deals and upfront commitments with publishers. Deal Desk gives both advertisers and publishers unprecedented transparency and insight into the performance, quality, and pacing of their deals, and showcases premium internet alternatives when deals underperform.

Digital advertising deals between advertisers and publishers, as well as inventory aggregators, command a large percentage of programmatic spend, but today many deals underperform thanks to lack of visibility into impression quality and pacing. In an industry first, Deal Desk leverages advanced AI to help advertisers and publishers understand deal performance, so they can address campaign optimization. Deal Desk also helps advertisers consider premium internet alternatives in the open market or in premium marketplaces such as the Sellers and Publishers 500 Plus*.

"The Trade Desk is committed to improving the supply chain for digital advertising on the open internet, and improving deal performance is a vital element of this work,” said Will Doherty, SVP, Inventory Development, The Trade Desk. “Deals have not kept pace with advances in AI and transparency that savvy media buyers and sellers have come to expect. Deal Desk represents a long overdue innovation for our industry and will help advance the strategic relationships between advertisers and their premium publisher partners.”

Deal Desk incorporates a range of powerful new features and innovations, including:

  • Advertisers can inspect the health and value of their deals, using Deal Quality Scores to understand when a deal offers unique value for their campaigns and when they can find better value in the open marketplace.
  • Publishers can use new APIs or a UI to propose deals that fully describe their inventory with rich metadata and clearly defined terms. They can use the same Deal Quality Scores their buyers see to gain insight into the market for their inventory and discover actionable recommendations to help improve the value of their deals.
  • Deal Desk will help automate deal activation and prioritization so that both advertisers and publishers can spend less time troubleshooting pacing and more time on strategic analysis and optimizations.
  • New built-in expansion and cancelation features create mutual accountability and help advertisers easily include more relevant inventory when a deal is unable to deliver within the original terms.

Initial publishers who have adopted Deal Desk for their private marketplace deals include industry leaders such as Disney.

“As more buyers shift toward biddable activation, we’re focused on ensuring they have the tools, access, and flexibility they need to drive results,” said Jamie Power, SVP of Addressable Sales, Disney. “We continue to put our advertisers first, and our relationship with The Trade Desk reflects our commitment to meeting advertisers where they are and evolving how we transact to deliver greater efficiency and performance.”

Deal Desk will be available for beta testing in Q3 2025.

*For more information on the Sellers and Publishers 500 Plus, please visit here.

Contacts

More News

View More
Lowe’s vs. Home Depot: Which Benefits More From Lower Rates?
Via MarketBeat
Topics Economy
Tickers AMD HD LOW
These 5 Beaten-Down Tech Stocks Could Catch Fire Next
Via MarketBeat
Topics Artificial Intelligence
Tickers ASTS ETSY OPEN SOUN TEM
Falcon Flex Drives Growth as CrowdStrike Bets on AI Security
Via MarketBeat
Topics Artificial Intelligence
Tickers CRWD
Amphenol: The Unseen Giant Behind Every Major Tech Trend
Via MarketBeat
Topics Artificial Intelligence
Tickers APH COMM
This Insider Just Made a Massive Bet on Transocean's Comeback
Via MarketBeat
Tickers RIG
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.