Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

LaCroix Announces New Partnership With The Dallas Wings WNBA Team

LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ) today announced a new partnership with the Dallas Wings Women's National Basketball Association (WNBA) team.

The partnership includes prominent placement of the LaCroix logo on the official Wings warm-up jackets and shooting shirts, along with rotational signage and game-night activation samplings. LaCroix will also be featured as part of the Dallas Wings Youth Basketball Program.

“This alliance with the Wings is part of our continuing mission to enhance consumer brand recognition and loyalty through a combination of participation in events, sponsorships and endorsements. Dallas is the fourth largest, and one of the fastest-growing, metropolitan areas in the U.S., and LaCroix is elated to collaborate with the Dallas Wings and engage with its fans. In addition to the Wings, we currently sponsor various women’s professional soccer and basketball teams along with men’s professional soccer and hockey teams,” stated a LaCroix spokesperson.

“The Dallas Wings is an exciting team featuring the talent of rookie Paige Bueckers. Bueckers, who was just chosen as an All-Star starter in her rookie year, is breaking records and exhilarating fans. LaCroix is the perfect partner for this young and vibrant team that is dedicated to supporting local community and youth,” the spokesperson concluded.

“LaCroix is ideal to work with as we continue to drive momentum on and off the court,” said Greg Bibb, CEO and Managing Partner of the Dallas Wings. “Their bold, recognizable brand mirrors the energy of our team and fans and aligns with the direction we’re headed - expanding our reach, deepening our community impact, and building one of the most exciting franchises in the WNBA.”

“Patriotism” – If Only We Could Bottle It!

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