About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

Shake Shack Appoints Michael Fanuele as Chief Brand Officer

By: via Business Wire

Appointment Reinforces Company’s Focus on Growth and Marketing Investments

Shake Shack Inc. (“Shake Shack” or the “Company”) [NYSE: SHAK] today announced the appointment of Michael Fanuele as Chief Brand Officer, effective Monday, September 15. Fanuele will report into Rob Lynch, CEO of Shake Shack and his role marks a new addition to the Company’s leadership structure.

As Chief Brand Officer, Fanuele will oversee Advertising, Paid Media and Insights and Analytics working in close collaboration with Chief Growth Officer Steph So and Chief Communications Officer Luke DeRouen to advance Shake Shack’s marketing strategy. Fanuele has been supporting Shake Shack as a consultant since earlier this year, where he played a key role in strategic brand positioning and the selection of a new creative agency partner.

“Over the past year, we’ve built a strong foundation in the operations of our Shacks, and now we’re accelerating our efforts to connect with more guests through bold, sales-driving marketing,” said Rob Lynch, CEO of Shake Shack. “With Michael stepping in as our new Chief Brand Officer, we’re excited to take this next step in evolving our marketing model. His creativity, experience and leadership will help us continue building demand for our best-in-class culinary innovation, optimizing our media investments and strengthening the Shake Shack brand for years to come.”

Fanuele is a seasoned brand and media strategist who has created market-shaping work for leading companies including Dos Equis, Arby’s, Cadillac, Charles Schwab, Cheerios, The Economist, and Volvo. He has held senior leadership roles across agencies and brands, serving as Chief Strategy Officer at Fallon and Havas before joining General Mills in 2014 as the company’s first-ever Chief Creative Officer. Fanuele has also served as President of Assembly Media, SVP of Brand & Strategy at fintech start-up ZenBusiness, and most recently founded LAB OF CREATIVE COMMERCE, a consultancy partnering with high-growth brands.

“Shake Shack is a brand built on the strongest stuff: a genuine love for the people we serve and the mind-blowing food those people deserve,” said Michael Fanuele, Chief Brand Officer. “What an awesome honor to join Rob and this superstar team for the next great leap we’ll take, bringing the world’s best burgers and shakes to every corner that needs them — and trust me, every corner needs them.”

About Shake Shack

Shake Shack serves elevated versions of American classics using only the best ingredients. It’s known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the Company has expanded to over 625 locations system-wide, including over 400 in 34 U.S. States and the District of Columbia, and over 225 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.

Skip the line with the Shack App, a mobile ordering app that lets you save time by ordering ahead! Guests can select their location, pick their food, choose a pickup time and their meal will be cooked-to-order and timed to arrival. Available on iOS and Android.

Learn more: shakeshack.com | IG: @shakeshack | X: @shakeshack | facebook.com/shakeshack

Contacts

More News

View More
A Copper Catalyst: Why Freeport-McMoRan Is Positioned to Rebound
Via MarketBeat
Topics Artificial Intelligence Economy
Tickers BAC FCX
MarketBeat Week in Review – 09/29 - 10/03
Via MarketBeat
Topics Artificial Intelligence Economy
Tickers AAPL APP BBAI BYDDF COST CRWV
After Trump Deal, Can Meta Stock Withstand TikTok’s Onslaught?
Via MarketBeat
Topics Government
Tickers GOOGL META ORCL
Alphabet: After Its Best Quarter in Decades, Is It Time to Buy?
Via MarketBeat
Topics Artificial Intelligence
Tickers GOOGL
Forget Airlines—These Trucking Stocks Are Shifting Into High Gear
Via MarketBeat
Topics ETFs World Trade
Tickers FTXR JBHT RXO SAIA
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.