Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Braze Named a Leader in 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Third Consecutive Year

Recognized for Completeness of Vision and Ability to Execute

Braze (NASDAQ: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing Hubs for its AI-powered customer engagement platform. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute.

“This marks the third consecutive year that Braze has been named a Leader by Gartner® Magic Quadrant™, a recognition that we believe underscores our commitment to help brands turn action into interaction by delivering personalized AI-powered experiences at scale,” said Bill Magnuson, Cofounder and CEO of Braze. “As a Leader in the market we are passionate about amplifying and advancing the customer engagement industry overall by offering intelligent, adaptable, and composable personalization solutions that enable marketers to drive strong business outcomes.”

Braze has continuously prioritized product development across the platform, such as with the recent acquisition of OfferFit and expansion of BrazeAIᵀᴹ which help marketers ideate, create, test, and improve their customer engagement programs. Braze continues to focus on product innovation, doubling down on native support for new channels like RCS messaging and Banners, introducing the Braze Data Platform to support data agility, and bringing forth new tools that have deepened the platform’s reporting and analytics capabilities.

Magic Quadrant reports are a culmination of research in specific markets, providing a wide-angle view of the graphical competitive positioning of four types of technology providers. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to compare a technology provider’s strengths and challenges with your specific needs.

To learn more about Braze and the market, read the Braze blog or download a complimentary copy of the Magic Quadrant for Multichannel Marketing Hubs report here.

*Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julian Poulter, Greg Carlucci, Matt Moorut, Suzanne Schwartz, Julia Multedo, 22 September 2025.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA, and APAC. Learn more at braze.com.

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