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LinkedIn's top 3 hiring tips for small businesses in 2025

By: Brandpoint

January 15, 2025 at 09:01 AM EST

(BPT) - If you're a small business owner, you may be looking for top talent in the new year. A new survey by LinkedIn finds 66% of small businesses in the U.S. are planning to hire more in 2025 than they did in 2024. It signals good news for the market, and for your business, but with an increase in hiring comes increased challenges.

That's because hiring the perfect fit for a small company is crucial and time consuming. It's not just about finding the right skills and experience for the job, but culture fit, too. It takes time to source candidates, sift through resumes, schedule and conduct interviews, and handle all hiring-related tasks, on top of managing the day-to-day demands. As a small business owner, you know that on any given day, you can be operations manager, accountant, marketing pro and one-person HR department all rolled into one.

"We know every hire a small business makes is critical to their business goals," says LinkedIn's Director of Product Management Andrew Chimka. "They need simple, time-saving solutions that are intuitive to use and help them find qualified candidates fast, and with confidence."

Here are LinkedIn's top tips to help small businesses find the right candidate so they can focus on doing what they love most: growing their business.

Showcase what makes your company unique

Showcasing your brand is critical to attracting top talent. Emphasize why job seekers should choose to work for you by highlighting your unique company culture, flexible work hours, or perks like employee discounts. You know what makes your company a great place to work. Potential hires need to know it, too.

Demonstrating benefits like skills development opportunities or online learning programs will also help hirers attract candidates in the new year. New LinkedIn data finds opportunities to learn new, in-demand skills is the #1 factor professionals say will help them grow in their career.

One of the ways you can stand out is through LinkedIn's new Premium Company Page offering, which helps small businesses grow their audience and credibility on LinkedIn. Premium helps companies like yours grow page followers 6.7 times faster to stand out to prospects.

Consider a skills-based hiring approach

Today, the skills needed to do many jobs are changing. More businesses are recognizing the need to adopt a skills-based hiring approach: hiring for skills and abilities, not only degrees and past job titles.

A skills-based approach allows you to widen your pool of applicants to include candidates that may have slipped under the radar due to factors like whether they have a degree. This allows you to find new, untapped talent, lessening the need to compete with other companies for the same candidates.

Taking a holistic approach to skills by hiring for technical expertise and soft skills, such as communication and collaboration, also enables small businesses to identify well-rounded candidates who can support various business needs.

Just because the size of a business is small doesn't mean its talent pool needs to be.

Use new LinkedIn AI hiring tools to help post a job and hire!

LinkedIn finds that 72% of hirers at small businesses in the U.S. say they are spending up to 15 hours a week just sifting through applications. That's a lot of time not devoted to growing and running the business.

This is where AI can come in - as a tool to take on some of the heavy lifting that comes with hiring the right candidate.

LinkedIn is launching an AI-assistant within LinkedIn Jobs, built on its unique professional platform insights of over 1 billion members, 69 million companies and 41,000 skills. Hirers can get help with tedious hiring tasks using the AI-assistant, such as drafting job descriptions, posting a job, identifying qualified candidates and inviting them to apply.

The AI-assistant then helps evaluate applicants based on the hirer's qualifications and creates a shortlist of the most qualified candidates for the hirer to review so they can make the right hire with confidence. Small businesses like Hestus, Givers, and Part and Sum are already using it today.

Interested? Visit linkedin.com/smbhire to express interest in joining LinkedIn's beta program.

In today's fast-changing work landscape, small businesses face numerous challenges - but hiring shouldn't be one of them. LinkedIn, with the largest engaged professional network in the world, is uniquely positioned to help. In fact, 86% of small businesses globally get a qualified candidate within 24 hours of posting a job on LinkedIn. By leveraging innovative strategies to attract top talent, from highlighting your brand to using new AI tools, your small business will be better positioned to thrive in 2025.

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LinkedIn's top 3 hiring tips for small businesses in 2025

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