Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Law Firm Accelerator Podcast with Viktoria Altman Interviews Steve Fretzin of Fretzin, Inc., a Legal Business Development Professional in Illinois

The Law Firm Accelerator Podcast, hosted by Viktoria Altman, continues its mission to empower legal professionals with strategies to grow their practices. In this episode, Viktoria sits down with Steve Fretzin, the founder of Fretzin, Inc., a business development coaching firm that focuses on helping attorneys take their practices to the next level. This engaging conversation unpacks Steve’s proprietary “Sales-Free Selling” method and how attorneys can thrive in business development without ever feeling like they’re selling. For more insight into legal marketing and SEO, visit BSPE Legal Marketing.

Meet Steve Fretzin

 

Although not a lawyer himself, Steve Fretzin has become one of the most respected figures in legal business development. As the founder of Fretzin, Inc., he has spent nearly two decades coaching lawyers on how to grow their practices efficiently and authentically. Steve is the author of multiple books, including Sales-Free Selling, and is a frequent speaker at bar associations and legal conferences across the country. His unique coaching model eliminates traditional sales pressure and instead emphasizes relationship-building and consultative approaches tailored to the legal profession.

 

Episode Insights

 

In this episode, Steve Fretzin provides powerful, actionable advice for lawyers who struggle with business development. Topics covered include:

 

  • Sales-Free Selling Methodology: Steve breaks down his proven approach to helping attorneys grow their practices without using pushy or aggressive tactics.
  • Mindset Shifts for Lawyers: He explains how shifting from a “closer” mentality to one of serving and educating can transform a lawyer’s ability to bring in new business.
  • Strategic Time Management: Steve highlights the importance of time-blocking and intentional calendar management to ensure consistent business development activity.
  • Qualifying Prospects: He offers frameworks for understanding who to invest time in and how to gently guide potential clients through the decision-making process.
  • Common Pitfalls: Steve candidly addresses the mistakes most lawyers make when trying to market themselves and how to avoid them.

 

Tune In Now

 

To hear the full conversation with Steve Fretzin and gain insights into growing a law firm without becoming a salesperson, tune in to the latest episode of the Law Firm Accelerator Podcast. Available now on Apple Podcasts, Spotify, and all major podcast platforms.

 

Email: viktoria@bspelegalmarketing.com

 

 

Media Contact

Name
BSPE Legal Marketing
Contact name
Viktoria Altman
Contact phone
(312) 820-3772
Contact address
875 N Michigan Ave
City
Chicago
State
Illinois
Zip
60610
Country
United States
Url
https://bsplegalmarketing.com/law-firm-marketing-seo-chicago-il/

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