About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

Chinese Beverage Brand XiangPiaopiao Meco Gains Popularity at Moscow International Food Exhibition, Records Rapid Growth in Russia

By: Get News

MOSCOW - Chinese juice tea brand Meco, produced by Xiangpiaopiao Group, attracted significant attention at the Moscow International Food Exhibition, which opened on the 16th. The booth drew large crowds of local distributors and consumers eager to taste the beverage that has been gaining traction in the Russian market.

Since entering Russia in 2023, Meco has achieved an 80-fold increase in sales within two years, demonstrating rapid market expansion.

Shortly after the exhibition began at 9 a.m., Meco’s stand was already crowded. The modern red-themed design, product tasting stations, and staff dressed in traditional Chinese attire attracted numerous visitors and professional buyers.

“I was pleasantly surprised by the peach pomelo tea—the balance between tea aroma and fruit flavor is well achieved,” said Ivan Petrov, a local food distributor from Moscow. “No wonder it has quickly appeared in our major supermarkets.”

A staff member at the exhibition noted that Meco showcased its full range of products, including best-selling flavors such as cherry berry and pomegranate white grape, alongside a limited edition panda-themed packaging. “Many clients showed interest in our product formulation, especially the concept of ‘real tea and real fruit juice,’ which aligns with the growing demand for healthy beverages in Russia,” the representative added.

Meco’s success in Russia is attributed to a targeted market strategy. The brand first entered large supermarket chains such as Auchan and Magnit to build brand awareness, then expanded into upscale markets like AZBUKA VKUSA to enhance its image. It also penetrated convenience stores and food service channels to capture immediate consumption scenarios.

“We noticed that young Russians are looking for alternatives to traditional soft drinks,” said Xiangpiaopiao’s Russia market representative. “Meco meets this demand with its refreshing taste, trendy packaging, and health-oriented attributes.”

Currently, Meco is available in major Russian retail chains, including Magnit, Auchan, AZBUKA VKUSA, Fix Price, and O’Key. It has also established a presence in convenience and food service channels in key cities such as Moscow and St. Petersburg. On the e-commerce platform OZON, Meco consistently ranks among the top-selling tea beverages, with consumers praising its “refreshing taste,” “natural fruit flavor,” and “stylish packaging.”

The expansion into Russia is part of Xiangpiaopiao’s broader global strategy. The company has entered markets in North America, Europe, Asia, Australia, and South America, making Meco a recognizable Chinese beverage brand worldwide.

A procurement agent from Saudi Arabia at the exhibition expressed interest in introducing Meco to the Saudi market, citing its success in Russia as a motivating factor.

As the exhibition continues, Meco’s booth remains busy. A university student from Moscow shared, “I used to perceive Chinese tea as traditional, but Meco has shown me that Eastern flavors can be young and trendy.”

The brand continues to expand its international presence, reflecting the growing global appeal of Chinese beverage brands.

Media Contact
Company Name: Xiangpiaopiao Food Co., Ltd.
Contact Person: Media Relations
Email: Send Email
Country: China
Website: www.zjxpp.com

More News

View More
Micron’s Stock Price Rally Is Not Over: MU $190 Is Coming Soon
Via MarketBeat
Topics Artificial Intelligence
Tickers AMD AMZN MSFT MU NVDA ORCL
Why Traders Are Doubling Down on SoundHound Stock After Big Rally
Via MarketBeat
Topics Artificial Intelligence
Tickers SOUN
Lithium Americas Rally Lifts Other Rare Earth Stocks
Via MarketBeat
Topics Government
Tickers ALB INTC LAC UEC
Spotify Could Surge Higher—Here’s the Hidden Earnings Signal
Via MarketBeat
Tickers SPOT
Intel + NVIDIA: The Unexpected AI Alliance Shaking Wall Street
Via MarketBeat
Topics Artificial Intelligence
Tickers INTC NVDA
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.