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  • Professor Andrea M. Armani, University of Southern California
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  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Business Circle Honours Partner-co as Most Innovative Direct-Selling Wellness Company - Utah 2025

LONDON, 1st October 2025 - Business Circle is proud to announce that Partner.Co has been recognised as the Most Innovative Direct-Selling Wellness Company - Utah 2025. This prestigious accolade forms part of the annual Business Circle Awards, a global programme dedicated to celebrating entrepreneurial excellence and business innovation across small and medium-sized enterprises (SMEs) and startups. Partner.Co was selected following a comprehensive evaluation that assessed innovation, leadership, growth, and impact within the health and wellness sector.



Founded in Draper, Utah, Partner.Co has distinguished itself through a powerful fusion of science, nature, and community. The company’s “physician-picked” product lines are built upon proven ingredients, third-party validation, and rigorous scientific testing - ensuring quality and trust at every level. Through its innovative direct-selling model, Partner.Co empowers individuals to build thriving wellness businesses while promoting a shared mission of health, purpose, and prosperity.

Partner.Co’s affiliate-based ecosystem, underpinned by its signature #BetterTogether philosophy, reflects a culture of inclusivity and collaboration. Brand partners earn commissions, bonuses, and exclusive rewards for promoting products that contribute to holistic well-being. This model not only strengthens the company’s commercial reach but also fosters genuine connections between wellness, entrepreneurship, and community values.

The Business Circle Awards selection process is guided by integrity and excellence. Each nominee is reviewed by an expert panel assessing factors such as business innovation, sustainable practices, leadership, and market influence. Partner.Co stood out for its science-backed approach to wellness, commitment to community empowerment, and forward-thinking business structure that champions both individual success and collective impact.

Commenting on the recognition, Business Circle’s Head of Awards remarked: “Partner.Co embodies the entrepreneurial spirit at its finest - combining purpose with performance and community with innovation. Their approach to direct selling is redefining how wellness brands engage customers and empower partners around the world. This award celebrates their creativity, credibility, and contribution to the future of wellness commerce.”


About Business Circle

Business Circle is a leading publication dedicated to showcasing innovation, entrepreneurship, and business growth across global markets. Through its digital platform and quarterly magazine, Business Circle delivers expert insights, success stories, and analyses of trends shaping the future of SMEs and startups. The Business Circle Awards spotlight trailblazing businesses that exemplify leadership, creativity, and sustainable growth in today’s evolving economic landscape.


About Partner.Co

Partner.Co is a U.S.-based wellness company combining the best of science and nature to deliver health, nutrition, and lifestyle products backed by medical expertise and research. Operating on a direct-selling model, Partner.Co empowers independent brand partners to share products and build rewarding businesses. Guided by its #BetterTogether ethos, the company continues to promote wellness, collaboration, and purpose-driven entrepreneurship globally.


Contact Details

  1. Website: https://www.businesscirclemag.com
  2. Company name: Business Circle
  3. Contact person: James Winslow
  4. Country: U.K.
  5. City: London
  6. Email: info@businesscirclemag.com

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