Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

NUMERATOR DATA NOW USED TO QUANTIFY MARKETING ROI

CHICAGO, May 02, 2023 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space has launched SecureMeasure, a new product that matches Numerator panelists, complete with detailed demographic profiles and verified buying history, directly to a brand’s  consumer dataset in order to measure the impact of owned marketing and promotion campaigns. Because Numerator collects omnichannel purchase data, brands can determine campaign performance across all channels to understand true marketing effectiveness.

SecureMeasure leverages clean room technology to match Numerator’s single sourced consumer purchasing data with a brand’s marketing touchpoint and user acquisition data to identify the drivers of sales incrementality. There is a growing need for brands to leverage new technology to understand campaign performance as the industry introduces more rigorous consumer data protections and a phaseout of third-party cookies.

SecureMeasure also enables Numerator’s rich psychographic and demographic profiles to be appended to brand CRM consumer profiles.

“The pressure to accurately measure marketing ROI as the industry changes is growing. Numerator SecureMeasure allows brands to measure marketing investment with verified behavior change across the full omnichannel, including growth channels,” said Brian Redmond, SVP Product, Numerator.

Comprehensive and granular analysis has become more important with consumer willingness to shift brands amidst inflationary pressures. Numerator captures 2.3 million unique shopping trips in an average week to capture this shift.

ABOUT NUMERATOR 

Numerator is a data and technology company bringing speed and scale to market research.  Numerator blends first-party data from over 1 million US households with advanced technology to provide consumer understanding for the market research industry. Headquartered in Chicago, IL, Numerator has 2,000 employees worldwide and 80 of the top 100 CPG brands are Numerator clients.


Bob Richter
Numerator
212-802-8588
press@numerator.com
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