Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Springbig Applauds DEA’s Recent Reclassification of Marijuana

BOCA RATON, Fla., May 01, 2024 (GLOBE NEWSWIRE) -- Springbig, a leading provider of marketing solutions for the cannabis industry, expressed their strong support for the Drug Enforcement Administration's (DEA) decision to reclassify marijuana as a lower-risk drug, announced yesterday. Reflecting the broad societal trends in the last decade-plus, this move from the DEA proves that the federal government is finally recognizing cannabis for its true value as an industry that is positively impacting businesses and consumers alike.

Jeff Harris, CEO of Springbig, commented, "The DEA's reclassification of marijuana is a transformative development for the cannabis industry. It not only reflects the evolving perception of cannabis in our society but also opens up tremendous business opportunities and greater access for consumers,” said Jeff Harris, CEO of Springbig. “This change will bring the cannabis market into the mainstream, promoting legal, regulated, and licensed businesses that, up until now were held back by undue regulatory burdens, realize their growth potential."

For consumers, the new classification means wider access to cannabis products that are personalized to their preferences and regulated for higher quality. It promises to reduce the stigma associated with cannabis use, making it more acceptable in mainstream healthcare and wellness circles.

From a business perspective, the reclassification reduces numerous regulatory barriers that have previously halted the growth and operational efficiency of cannabis companies. Businesses can now look forward to less stringent compliance demands, which can potentially lower costs and simplify legal processes. This is particularly beneficial for startups and established companies looking to expand their reach in the industry.

Springbig is uniquely positioned to assist businesses in navigating this new landscape. The company’s suite of tools, designed to ensure compliance with marketing and communication regulations, will be crucial for cannabis retailers and brands aiming to capitalize on the expanded market. Springbig’s technology enables these companies to maintain robust customer engagement, establish strong brand loyalty, and create advanced marketing practices and activations.

As the cannabis industry continues to evolve, Springbig remains dedicated to supporting this growth through cutting-edge solutions that promote responsible consumption and foster meaningful connections between cannabis businesses and their clients.

About Springbig:
Springbig is a market-leading software platform providing customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Springbig’s platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback system, and loyalty programs, to support retailers’ and brands’ customer engagement and retention. Springbig offers marketing automation solutions that provide for consistency of customer communication, thereby driving customer retention and retail foot traffic. Additionally, Springbig’s reporting, and analytics offerings deliver valuable insights that clients utilize to better understand their customer base, purchasing habits and trends. For more information, visit https://springbig.com/

Media Contact:
Conor Douglass
Conor@milkandhoneypr.com


Primary Logo

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.