About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

AMAZON PRIME DAY 2024 EARLY RESULTS ARE IN, NUMERATOR REPORTS

By: via GlobeNewswire

CHICAGO, July 17, 2024 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, has published early read results from the first 32 hours of Prime Day 2024. Data is updated throughout the two-day Prime Day event on Numerator’s live Amazon Prime Day tracker and includes: verified spend, order, item and basket metrics; shopper demographics; and verified Prime Day buyer survey data, powered by Numerator’s omnichannel consumer purchase panel.  

Prime Day Purchase Data Findings:

  • The average Prime Day 2024 spend per order is $60.03 (compared to $56.64 from the same period on Prime Day 2023). So far, 34% of orders were placed for $20 or less, and 16% were for more than $100. 
  • Half (50%) of households shopping Prime Day have already placed 2+ orders, and 8% placed 5+ orders within the first 32 hours of Prime Day.
  • The average household spend in the first 32 hours of Prime Day is approximately $126.54, with 18% spending more than $200.
  • Among the top five items sold, three are household or grocery products, and one is Amazon branded: Amazon Fire TV Stick, Premier Protein Shakes, Liquid I.V. Packets, Glad Trash Bags, and Blink Outdoor Camera.
  • Additional items in the top 10 are the Amazon Echo Dot 5th Generation, Energizer Batteries, Ring Video Doorbells, Crest 3D Whitestrips, and COSRX Snail Mucin Serum.
  • On Prime Day 2023, one of the top five items were Amazon branded; Prime Day 2022 saw three Amazon-branded items in the top five; and on Prime Day 2021, all of the top five items were Amazon branded.
  • The typical observed Prime Day shopper is a high income, suburban female, age 35-44.

Prime Day Verified Buyer Survey Findings:

  • Nearly 9 in 10 Prime Day shoppers (89%) said they were Amazon Prime members, and 86% have been Prime members for more than a year. 87% said they have shopped Prime Day events in the past.
  • Prime Day shoppers say they are members of other retailer loyalty membership programs, including: Target Circle (50% of 2024 Prime Day shoppers), Kohl’s Rewards Program (42%), CVS ExtraCare/CarePass (40%), Sam’s Club Membership (39%), Costco Membership (34%), myWalgreens (30%), Ulta Ultimate Rewards (24%), Walmart+ (23%), My Best Buy (20%) and Sephora Beauty Insider (20%). 
  • Almost all Prime Day shoppers (98%) knew it was Prime Day before shopping the event, and 58% said Prime Day was their main reason for shopping on Amazon today/yesterday.
  • 68% of Prime Day shoppers said they were extremely or very satisfied with the deals offered this year. 13% said this year’s deals were better than last year, while 54% said they were the same as last year, and 14% felt they were worse than Prime Day 2023 (20% were unsure).
  • More than half (56%) of Prime Day shoppers said they purchased something they had been waiting to buy on sale, 32% said they shopped for the same items they typically buy on Amazon, and 23% stocked up on sale items.
  • Over half (53%) of shoppers compared Amazon’s prices to other retailers before making their Prime Day purchases. 67% of these shoppers compared prices at Walmart, 45% compared to Target, 22% compared to Club retailers like Sam’s Club or Costco, 19% compared to Department stores, 15% compared to grocery stores, 13% compared to Best Buy, 10% compared to eBay and 9% compared to Temu.
  • Prime Day shoppers also reported shopping other retailers’ summer sales events: 35% said they shopped Target Circle Week, 35% Walmart Deals, and 12% Best Buy Black Friday in July.
  • Top categories that Prime Day buyers reported purchasing are Apparel & Shoes (27%), Home Goods (25%), Household Essentials (24%), Consumer Electronics (21%), and Health & Wellness (20%).

Amazon Prime Day 2024: Categories Purchased
Percentage of Prime Day Buyers Responding as of 7/17/24 at 8am ET

Categories Percentage of Prime Day Buyers Purchasing
Apparel & Shoes 27%
Home Goods 25%
Household Essentials 24%
Consumer Electronics 21%
Health & Wellness 20%
Beauty & Cosmetics 20%
Pet Products 14%
Toys & Video Games 13%
Groceries 13%
Small Appliances 12%
Office Supplies 10%
Smart Home Devices 10%
Books, Videos & Media 9%
Baby Items 6%
Lawn & Garden 6%

Source: Numerator 2024 Prime Day Survey

Data on the Amazon Prime Day Tracker will continue to be updated throughout the duration of the Prime Day event. At the time of this release, Numerator purchase data insights were based on 30,655 Prime Day orders from 14,543 unique households. The Numerator Prime Day 2024 survey was fielded to verified Prime Day buyers beginning 7/16/24 and had 1,293 responses at the time of this release. 

About Numerator:

Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has 2,000 employees worldwide; 80 of the top 100 CPG brands' manufacturers are Numerator clients.


Bob Richter
Numerator
212-802-8588
press@numerator.com

More News

View More
FICO’s Big Dip Could Be the Best Buying Chance of the Year
Via MarketBeat
Tickers EFX FICO
D-Wave: Reevaluating the Short Seller’s Case After the Downgrade
Via MarketBeat
Tickers QBTS RGTI
Datavault: A Speculative AI Play, But Beware of Volatility
Via MarketBeat
Topics Artificial Intelligence
Tickers DVLT IBM SCLX
Traders Are Piling Into Suncor Call Options—Should You?
Via MarketBeat
Topics World Trade
Tickers SU
Delta Air Lines Stock Looks Ready to Fly to New Highs
Via MarketBeat
Tickers DAL
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.