Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Anteriad Named in the 2024 Gartner® Market Guide for GTM Data Applications

Rye Brook, New York, July 30, 2024 (GLOBE NEWSWIRE) -- Anteriad today announced their inclusion in the latest 2024 Gartner® Market Guide for GTM Data Applications Report. Gartner explains that “GTM data applications represent the market evolution of revenue data solutions by condensing first- and third-party customer and prospect data and buying signals into actionable insights for end users.” Gartner assumes that “By 2027, 60% of B2B organizations will utilize multisource data enrichment and orchestration to improve pipeline velocity by 10%.”

Anteriad believes that its GTM Data Applications solutions provide B2B marketers with the range of data and insights necessary to drive a complex multichannel marketing strategy, and that its customers have the data and capabilities they need to get in front of their customers with relevant, well-timed messages. 

Anteriad’s in-house built intent solution is ethically sourced with more than 8,000 topics for marketers to select from and customize. With massive data coverage across firmographics, demographics and social profiles, global companies can get the granularity and accuracy they need to reach the right prospects. Paired with cutting edge real-time marketing technology, Anteriad provides actionability to ensure their customers reach audiences faster.

“Data is at the foundation of everything we do, and we are thrilled to be recognized in the new Gartner Market Guide Report. We feel, the research shows the vital importance that B2B marketers place on quality data. Combined with our marketing solutions, our customers are able to execute marketing plans across complex customer journeys that include many stakeholders at a global scale,” said Lynn Tornabene, CMO at Anteriad.

Gartner, Market Guide for GTM Data Applications , By Alyssa Cruz, Alan Antin, Sandhya Mahadevan, 3 July 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Anteriad

Anteriad puts B2B marketers directly in front of their next customer and ahead of their competition. We are trusted by industry giants such as IBM, Microsoft, Forbes, SHRM, ezCater, and Lenovo to produce significant ROI multiples for their marketing. Anteriad delivers high-fidelity, privacy-compliant B2B buyer data, advanced analytics, comprehensive multichannel execution (full- and self-service), BDR and SDR-as-a-service in 26 languages, and expert advisory. The award-winning Anteriad Marketing Cloud platform monitors over 500 billion buyer-related signals each month to provide highly rated intent data and power demand and performance programs across channels. Start creating your future today – discover how at https://anteriad.com/.  


Emily Riley
Anteriad
914-330-1128
emily@rileystrategic.com
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