Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Comscore Announces Unified Content Measurement

Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement

World-class brands using the content measurement solution include Google, NBCUniversal and Paramount.

RESTON, Va., Jan. 16, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM), gives content owners and creators hands-on-keyboard access to media measurement tools that provide a better understanding of consumer behavior regardless of channel or platform. It also enables content owners to better understand viewing habits and more effectively commercialize their product offerings, whether it’s through distribution strategies or media placements.

Integrating content measurement metrics into The Comscore Platform marks a major step in unifying Comscore’s device and platform-specific measurement capabilities. This streamlined solution provides a deduplicated view of audience reach across linear TV, CTV/Streaming, PC, Mobile and Social, providing unmatched insights into viewer engagement, aligning with the complexities of today’s consumer journey.

“Consumers aren’t living fragmented lives; they’re living connected lives with multiple ways to consume content across different devices and platforms,” said Steve Bagdasarian, Comscore Chief Commercial Officer. “Our content measurement solution for brands will provide a holistic view of the many touchpoints consumers engage with throughout the day—whether they’re watching on Mobile, TV, Streaming, or Desktop.”

CCM has been used by Comscore customers in a managed service capacity, where reporting views and enhancements have been informed and prioritized by customer feedback, including Google, NBCU, Paramount, and others.

“NBCU viewers engage deeply with our vast array of linear and digital content, and it’s crucial that our measurement solutions provide insights into everything from cross-platform reach to viewer behavior,” said Brian West, NBCUniversal SVP of Data & Measurement Strategy. “Comscore's unified content measurement solution meets this need by offering a comprehensive view of audience engagement, empowering us to optimize our content strategies.”

CCM reporting is dynamic for a broad variety of customer use-cases, with the ability to help national media brands, local stations, and content owners who are looking to effectively package and commercialize their offerings in a more holistic and strategic way.

For the past 25 years, Comscore has driven measurement innovation as new digital channels emerged and consumer adoption followed–from online digital video measurement to capturing engagement on social media apps. By integrating advanced cross-device graph technology and advanced user authentication Comscore delivers a better understanding of the cross-platform consumer journey. Comscore Content Measurement will feature audience measurement insights across TV, CTV, Streaming (including YouTube), PC, Mobile and Social, so that brands are better enabled to power ad monetization and content strategies.

“This new unified content measurement solution builds on Comscore’s recognized cross platform leadership in measuring the reach and effectiveness of advertising campaigns,” said Jen Carton, SVP of Product Management, Comscore. “Reliable enterprise tools that measure both ads and content are essential to fuel the vitality of the media industry.”

About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.

Media
Marie Scoutas
Comscore, Inc.
press@comscore.com


Primary Logo

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.