Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Grunt Style Releases “This We’ll Defend” Advertisement

San Antonio, Texas, Oct. 09, 2025 (GLOBE NEWSWIRE) -- Grunt Style, America’s leading patriotic lifestyle brand, today announced the release of its new national advertising campaign, “This We’ll Defend.” The brand-anthem spot champions the timeless principles that built this nation—liberty, responsibility, courage—and declares that love of country isn’t old-fashioned. It’s a living promise from Grunt Style.

Premiering October 9th across national broadcast, streaming, and social channels, the revitalized “This We’ll Defend” campaign focuses on what Americans share rather than what divides us. The campaign delivers a clear message: we don’t care about your politics, we care about pride in our nation, and we will never let it die.

This campaign is a line in the sand,” said Tim Jensen, Co-Owner & Chief Brand Officer of Grunt Style. “We’re not here to sort Americans into teams. We’re here to remind everyone that liberty is the team. Our love of country is not some throwback trend, it’s the standard. No matter how loud the noise gets, we’ll stand our post for the things that make this place worth fighting for.

The film features veterans, first responders, and everyday Americans, moms, mechanics, small-business owners, shot in real environments across the country. With a cinematic score and grounded narration, the spot threads a simple truth: freedom is a shared duty.

This We’ll Defend is bigger than an ad,” Jensen added. “It’s an invitation to show up for each other, to pass on the good, and to be the kind of neighbor that keeps the light on when the storm hits. If you love this country, you’re already in.

Why Release Now?

Because the moment demands it. America is still worth fighting for, and the fundamentals haven’t moved an inch. Liberty, responsibility, service, and the pride of being an American. In a noisy world, our values remain immovable. The world still looks to the United States as Leader of the free world, and that leadership isn’t upheld by slogans, it’s upheld by citizens who show up, stand a post, and lift their neighbors. “This We’ll Defend” lands now to cut through the static with a simple charge: hold the line, keep the flame, and pass it forward. That’s worth fighting for.

Watch the Ad: https://www.gruntstyle.com/pages/this-well-defend

About Grunt Style

Grunt Style is a veteran-founded American lifestyle brand dedicated to pride in self, in service, and in country. Through unapologetic storytelling, high-quality apparel, and community activations, Grunt Style celebrates the American spirit every day. The brand reaches millions across social platforms and at events nationwide. This We’ll Defend.


Mista Mista
Grunt Style LLC
877 554 7868
incoming@gruntstyle.com
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.