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Edmonton’s $303M Müve Team Joins eXp Realty With 46 Agents, Expanding National Footprint

By: eXp Realty via GlobeNewswire

May 07, 2025 at 12:00 PM EDT

BELLINGHAM, Wash., May 07, 2025 (GLOBE NEWSWIRE) -- eXp Realty^®, “the most agent-centric real estate brokerage on the planet™” and the core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), proudly welcomes John Rota and the Müve Team of Edmonton, Alberta. With 46 agents and 5 staff members, the team closed more than $303 million (CAD) in sales on 686 sides in 2024, and now joins eXp with bold plans for growth and national expansion.

“John Rota and the Müve Team are exactly the kind of forward-focused leaders we love to partner with at eXp,” said Leo Pareja, CEO of eXp Realty. “They bring a powerful blend of market expertise, entrepreneurial drive, and a team culture built on service and innovation.”

Founded by Rota, the Müve Team (pronounced “move”) is known for its dynamic brand and client-first philosophy that views real estate as a vehicle for transformation and progress.

“I’ve been intrigued by eXp’s model for over six years,” said Rota. “From its borderless brokerage concept to the unparalleled training and culture of collaboration, it became clear that the timing was finally right — not just for me, but for our entire organization.”

The Müve Team’s arrival also marks a historic moment for eXp Realty: this is the first official co-sponsorship in Canada, with two of the nation’s most influential eXp leaders — James Knull and Justin Havre — serving as primary sponsor and co-sponsor, respectively. The move underscores eXp’s collaborative DNA and reinforces the brokerage’s commitment to empowering high-performance teams through shared leadership.

Rota’s team is especially known in the Edmonton market for their distinctive seller-first model, enhanced by a robust cash offer program that allows sellers to move on their terms. This, paired with their high-touch client service and data-driven strategies, has propelled the Müve Team to become one of the most recognized and respected teams in Western Canada.

“The systems, tools, and scale of eXp’s model give us the edge to grow without sacrificing what makes us different — our relationships, our service, and our culture,” said Rota.

The transition to eXp has been smooth, with support from leadership and onboarding teams helping ensure continuity and momentum. As a newly established Mega Team, the Müve Team is already positioned to scale beyond regional borders — something Rota sees as a natural next step.

“Movement is in our name and in our DNA. Now, with eXp’s platform, we’re accelerating into our next chapter,” he said. “This isn’t just a brokerage switch — it’s a milestone moment for our team and a launch into the future.”

About eXp World Holdings, Inc.
eXp World Holdings, Inc. (Nasdaq: EXPI) (the “Company”) is the holding company for eXp Realty^® and SUCCESS^® Enterprises. eXp Realty is the largest independent real estate brokerage in the world, with over 81,000 agents across 26 countries. As a cloud-based, agent-centric brokerage, eXp Realty provides real estate agents industry-leading commission splits, revenue share, equity ownership opportunities, and a global network that empowers agents to build thriving businesses. For more information about eXp World Holdings, Inc., visit: expworldholdings.com.

SUCCESS^® Enterprises, anchored by SUCCESS^® magazine, has been a trusted name in personal and professional development since 1897. As part of the eXp ecosystem, it offers agents access to valuable resources to enhance their skills, grow their businesses, and achieve long-term success. For more information about SUCCESS, visit success.com.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company’s and its management’s current expectations but involve known and unknown risks and uncertainties that could impact actual results materially. These statements include, but are not limited to, statements regarding new agent and team transitions, anticipated benefits to agents, projected business growth, and the Company’s ability to continue attracting high-performing agents and teams. Important factors that may cause actual results to differ materially and adversely from those expressed in forward-looking statements include real estate market fluctuations, changes in agent retention or recruitment, the successful integration of teams and agents into eXp Realty’s model, competition from other brokerages, and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings, including but not limited to the most recently filed Quarterly Reports on Form 10-Q and Annual Report on Form 10-K. We do not undertake any obligation to update these statements except as required by law.

Media Relations Contact:
eXp World Holdings, Inc.
mediarelations@expworldholdings.com

Investor Relations Contact:
Denise Garcia, Managing Partner
Hayflower Partners
investors@expworldholdings.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a0d04a9a-b3e1-410e-9f63-0599cf17d813