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Unified Corporate Messaging Now a Business Imperative, Say PR and IR Leaders

By: Notified via GlobeNewswire CLEAR® Verified

July 31, 2025 at 12:00 PM EDT

NEW YORK, July 31, 2025 (GLOBE NEWSWIRE) -- Notified, the world’s only provider of fully integrated platforms for public relations and investor relations communications, today published a new report that uncovers how stronger IR and PR collaboration is driving better business outcomes and why teams must continue to align around critical moments, shared tools, and a unified narrative to realize their full potential.

In The Comms-IR Relationship: High Stakes, Higher Expectations, leaders at major corporations shared that while teamwork has improved in recent years, IR and PR pros must continue to break down silos outside of typical cycles and events – combining insights and messaging – to create a true strategic advantage, build trust, and deliver a consistent story to all stakeholders.

“Corporate communications teams are under more pressure than ever. With economic uncertainty, rising internal expectations, and the impact of AI, companies are being asked to say more, faster, and with total alignment,” said Adam Christensen, Chief Marketing Officer at Notified. “Our research shows that while IR and PR leaders see the value of collaboration, and the relationship is indeed getting stronger, many still face missed opportunities and technology gaps that hold them back from telling impactful capital narratives.”

Key Highlights From the Notified/PRWeek Study

The data reveals:

A Partnership That’s Truly Strengthened - 69% of respondents said relationships have improved over the past two years, and teams rated current collaboration at 8.2/10 with 55% meeting weekly.
The Most Critical Moments for Collaboration - 79% of respondents identified financial reporting and earnings announcements as the most important moments for cross-functional collaboration, considerably outranking other high-stakes situations like investor activism or M&A activity.
Opportunities for Unified Technology - While IR pros ranked market intelligence platforms highest and communications teams prioritized media monitoring, both functions essentially track stakeholder sentiment and market perception – suggesting missed opportunities for integrated platforms and data that serve both audiences while driving further collaboration.
The Greatest Risk: Message Fragmentation - Leaders consistently cited inconsistent messaging as the primary threat from poor collaboration. As one executive noted: "Divergent storytelling creates investor confusion and undermines credibility across all stakeholders."

“When top industry leaders collaborate on anything, it’s always wise to pay attention to the results of that collaboration,” said Gideon Fidelzeid, VP and Editorial Director of Custom at PRWeek. “The relationship comms has with other departments is always a focal point, though that partnership with IR has not always gotten the attention it should. This report not only casts that necessary spotlight, but it will truly inspire and educate everyone on how to ensure it works optimally for all parties.”

Download the Report to Learn More

To access the full report, please visit PRWeek.com.

New data from Notified and PRWeek reveals how public relations (PR) and investor relations (IR) teams are collaborating today and uncovers key opportunities to improve communications, alignment and impact.

About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is an affiliate of Equiniti Group Limited (EQ)

Media Contact
Caroline Smith
Caroline.smith@icrinc.com

A photo accompanying this release is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/913745d1-8529-4afc-8615-66aa0cfd12a5

This press release was published by a CLEAR® Verified individual.