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Tealium drives 2X lead conversions and smarter data governance for auto dealers

By: via GlobeNewswire

San Diego, Sept. 23, 2025 (GLOBE NEWSWIRE) -- Tealium today announced Tealium for Auto Dealer Groups, a new solution that empowers automotive dealers to unify data across every location, channel, and customer touchpoint to deliver better customer experiences (CX) in the moments that matter. The digital solution is published on The Fortellis Marketplace.

The automotive industry faces unique challenges, including disconnected customer journeys and limited personalization. Tealium for Auto Dealer Groups helps close this gap by enabling real-time data activation, intelligent automation, and measurable ROI across the entire customer lifecycle.

Customers like Morgan Automotive Group have already achieved improved marketing effectiveness, enhanced CX across every stage of the customer journey, and streamlined operations with more centralized data management, governance, and compliance. Rohrman Automotive Group has also experienced rapid success, with 2X increases in lead conversions by unifying millions of customer records into clean, consented, real-time profiles powered by Tealium.

“The only way to fully capitalize on the promise of real-time customer data in the automotive space is to harmonize all of the signals and insights across the various channels of engagement and data sets available,” said Jay Calavas, Vice President of Vertical Products at Tealium. “Tealium for Auto Dealer Groups is designed from the ground-up to take advantage of our powerful data collection and activation infrastructure that sets us apart. By owning the real-time data highway and expanding our framework architecture and partnership, Tealium is the leader in customer data initiatives for the automotive industry.” 

With Tealium for Auto Dealer Groups, customers will have access to next-generation:

  • Automated journeys: Build dynamic customer experiences across both anonymous and known audiences.
  • Real-time insights: Identify key buying signals in the moments that matter.
  • Omnichannel engagement: Activate data across dealerships, call centers, websites, and mobile apps in real time.
  • Closed-loop optimization: Feed insights back into analytics tools for continuous measurement and improvement.

Tealium was the first to launch a CDP purpose-built for automotive and achieve the AWS Automotive Competency. Tealium also offers 100+ turnkey integrations with leading industry platforms, including CDK, Dealertrack, Authenticom, CallRevu, and TradePending, helping dealers modernize faster with less complexity.

“At TradePending, we believe in making the car-buying journey simple. Partnering with Tealium helps dealers turn complex data into clear, personalized insights that build trust and move buyers forward,” said Matthew Davis, CMO at TradePending. 

Michelle Phelps, Senior Director of Customer Success at Authenticom also said, “We are incredibly excited to partner with Tealium. Our goal is to be the business behind the business, providing a streamlined and faster way for dealers to deliver data to Tealium. This partnership will empower dealers to access the insights they need to create personalized customer experiences and drive measurable results through Tealium's offerings.”

For more information about Tealium for Auto Dealer Groups, visit tealium.com/tealium-for-auto-dealer-groups. 

To keep up with the latest company news, visit Tealium’s Newsroom. 

About Tealium

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.

About Fortellis

Fortellis is a technology platform by CDK that enables the automotive industry to leverage, build, innovate and integrate solutions and workflows to transform business. The Fortellis platform—with its Developer Network and Marketplace—connects software developers, OEMs and dealers so they can create new and unique experiences efficiently and seamlessly. Visit fortellis.io to learn more.


Natalie Passarelli
Tealium Inc. 
3129650210
natalie.passarelli@tealium.com

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