Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

The Brains: Experts Discuss How to Bolster Marketing Efforts With Google Analytics 4

By: Magic PR

[London, UK] [July, 2022]— Google Analytics 4, also known as GA4, is the newest and most enhanced version of Universal Analytics, Google’s previous analytics platform.

GA4 is used to measure traffic and engagement across websites and apps, and is focused on data visualisation and AI machine learning. Machine learning and artificial intelligence provides real-time reports and data, allowing marketers to assess campaign performance as it is happening.

One of the best ways to enhance your marketing strategies is through Google’s new Analysis Hub. GA4’s Analysis Hub includes elements such as exploration, funnel analysis, path analysis, segment overlap and more.
These factors focus on your business goals and metrics, ultimately providing you with flexibility and enhanced insights so you can optimise your strategies and efforts.
Speaking of the benefits of Google Analytics 4 for the digital marketing industry, James McGarrie, SEO Strategist at The Brains, says:

“Google Analytics 4 is offering excellent insight into website data. The improved reporting and AI reports present clear data that helps us digital marketing strategists understand what is happening and how to react to the data to create even better strategies.”

James McGarrie, SEO Strategist, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others..

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: jonathan@thebrains.co.uk
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-experts-discuss-how-to-bolster-marketing-efforts-with-google-analytics-4/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.