Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

The Brains: How Businesses Can Get the Most Responsive Search Ads in 2022

By: Magic PR

London, UK, June, 22, 2022 — Google has announced that expanded search ads will no longer be available from June 2022.

Businesses will not be able to create or edit expanded text ads, but can focus on responsive search ads (RSAs) instead. RSAs help save you time by creating relevant ads with key messages for your customers.

RSAs link your (multiple) headlines and descriptions with the most relevant audience’s ongoing search behaviours. They aim to increase your engagement and click-through rate, so the more headlines and descriptions you provide, the more successful your conversion rate should be.
Thanks to Google’s AI and machine learning, RSAs are automated, which means optimisation happens in real-time. Therefore, you get a real-time insight into the best performing headlines, descriptions and keywords.

“Responsive search ads help you to create a myriad of combinations of search ads whilst enabling you to test them at scale with powerful Google’s machine learning technologies. Responsive search ads have been around for a while now and we can see that they clearly outperform the old expanded search ads formats by enabling us to compete in more auctions and showing the most relevant combinations to each search.”

Lenka Stefanakova, Senior Account Strategist for PPC, The Brains

About The Brains:

The Brains is a leading digital marketing and PPC agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: jonathan@thebrains.co.uk
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-how-businesses-can-get-the-most-responsive-search-ads-in-2022/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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