Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

The Brains: Web 3.0 – Is Your Brands Social Media Web 3.0 Friendly?

By: Magic PR

[London, UK] [August 2022]—  How has Web 3.0, also known as the ‘third generation of the evolution of the World Wide Web’, affected social media and marketers?

Web 2.0, which was initially seen as a great development for businesses, allowed customers and brands to connect in ways which they previously could not. However, data privacy came into play as data was being utilised for advertising revenue.

This is where Web 3.0 came into fruition, allowing users to take the power back. Web 3.0, powered by blockchain technology, will be decentralised and allow websites and apps to process information in an intelligent manner through artificial intelligence. 

An example of the decentralisation is that, for example, an Instagram post, which usually doesn’t show on one’s Facebook or Twitter feed, can actually be integrated in the future.

Furthermore, user privacy and data won’t be sold for ads by big social media corporations as it previously has been. According to Search Engine Journal, “marketers and brands can be less reliant on big techs, like Google and Facebook, and focus more on community, creators, and even crypto.” Interesting, right? 

Speaking of Web 3.0 and how it will impact social media, Farhiya Ali, Leading Social Account Strategist at The Brains:

“A decentralised web will give back power to audiences. It will allow companies and businesses alike to build and nurture their relationships with their target audiences, enabling a tighter grip on their top-funnel marketing strategies, i.e. brand awareness, recall and recognition. 

With the integration of cryptocurrency, social media channels, this will allow creators and businesses to monetise their content, which means there won’t be much reliance on ads for content.”

  • Farhiya Ali, Leading Social Account Strategist, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services, among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-web-3-0-is-your-brands-social-media-web-3-0-friendly/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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