Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

The Brains: Understanding Google’s 3-Strike Policy Rule for Ads

By: Magic PR

[London, UK] [September 2022]— In June 2022, Google Ads implemented a new three-strike rule and rolled out a new ‘violation policies’ for accounts. 

Google will issue strikes against your Google Ads account when you  have repeatedly violated certain policies, similarly to using black-hat SEO techniques. 

The new three-strike breakdown means the first strike results in a three-day temporary hold, the second strike means a seven-day temporary hold. However, the third strike will result in account suspension. 

However, these strikes will apply on an account manager level only and Google will send you an email notification of the warning or, unluckily, a suspension. Google states that “strikes are issued to your Google Ads account when you repeatedly violate certain Google Ads policies. Note that no strikes are issued for the first policy violation. You’ll be able to receive a maximum of three strikes, and the penalties applied with each strike will progressively increase”.

Speaking of Google’s implementation of the three-strike rule, Preslava Tsenkova, Paid Media Account Manager at The Brains, says:

“This significant change will impact both google ads managers and advertisers by making ad copy changes and tests harder to implement. Paid search managers must now focus on setting clear guidelines for clients and brands on what is and what is not allowed to be included in ad copy. 

At the same time, brand and content managers will have to fully align with Google’s tone of voice and content requirements. While it was previously possible to make endless ad copy changes without any harm, we will now have to be conscious of the new policy and aim to get ad disapprovals to a minimum.”

– Preslava Tsenkova, Paid Media Account Manager, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-understanding-googles-3-strike-policy-rule-for-ads/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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