Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Healthy Energy Drinks? Celsius Holdings Building Out the Space

Wilmington, Delaware, U.S.A - Nov 26, 2024 - The Celcius Live Fit energy drink with different flavors of peach mango, green tea and raspberry acai

[content-module:CompanyOverview|NASDAQ: CELH]

Energy drinks have faced a lot of backlash for health concerns ranging from having too much sugar to too much caffeine. They aren’t viewed as healthy beverages.

However, Celsius Holdings Inc. (NASDAQ: CELH) aspires to change that perception by building a whole new category of healthy energy drinks in the consumer staples sector.

While competitors like Monster Energy Co. (NASDAQ: MNST) promote with high adrenaline branding like "Unleash the Beast," Celsius takes a more subdued and refined approach, calling itself a functional energy drink “Created to Inspire People to Live Fit.”

Polar Opposite Approaches to the Energy Drink Market

[content-module:Forecast|NASDAQ: CELH]

While once viewed as a direct competitor to Monster Energy, Celsius has taken a different route regarding image and branding. The contrast has become clearer than ever. Rather than smelling like chemicals, their drinks are all natural with zero calories, zero sugar, caffeine-free, and thermogenic fat-burning properties.

Celsius even performed clinical studies to obtain scientific data backing the thermogenic nature of its drinks. They brand them healthy, gluten-free, monster brands, refreshing, light, revitalizing, fruit-forward vitamin-filled beverages with high-quality ingredients.

Monster and Celsius appear to sell at similar price points at convenience stores, around $2 to $3 a can. However, Monster's flagship energy drinks come in 16 Fl oz (473 ml) cans while Celsius sells in 12 Fl oz (355 ml) cans, underscoring quality over quantity. At $0.14 versus 0.21 per ounce, Celsius also implies a higher unit margin.

Celsius Expands the Healthy Drink Category With Alani Nu Acquisition

Through the years, Monster has launched many brands that have adopted its loud, adrenaline-soaked, action-packed image, such as High Throttle, Reign, NOS, Bang, Predator, and Burn.

Celsius has made its move to expand the healthy energy drink category with its recent purchase of Alani Nu, which sells premium wellness and nutrition-branded energy drinks, supplements and snacks. The brand targets women with a female-focused diet, weight management, and muscle building.

A Women-Focused Nutritional Health and Nutrition Brand

Alani Nu was founded in 2018 by fitness influencer Katy Hearn and her husband, Haydn Schnieder. Its fitness drinks are sold in health food shops, grocers, and retailers like Kroger Inc. (NYSE: KR), Walmart Inc. (NYSE: WMT), and Target Co. (NYSE: TGT).

Celsius Reported Improving Q4 2024 Results

Celsius stocks had been bleeding towards 52-week lows at $21.10 before rebounding into its fourth-quarter 2024 earnings report. The company announced an earnings per shares (EPS) loss of 11 cents missing consensus estimates by 21 cents.

Revenues fell 4.4% year-over-year (YoY) to $332.2 million, beating consensus estimates by $5.18 million. Celsius' retail sales increased 22% YoY, and category market share rose 160 bps to 11.8% YoY in 2024.

The company reported record sales of $1.36 billion, up 3% YoY for 2024. Gross margin expanded 220 bps YoY to 50.2%. They grew their market share by 160 bps to 11.8% and total points distribution by 37% in 2024.

While these results were pacifying, the shares took a jolt on their acquisition announcement of Alani Nu.

Celsius Stock Chart

The Alani Nu Acquisition Jolted the Stock

The $1.8 billion acquisition of Alani Nu expands Celsius's healthy energy drink brands and expands its footprint in the nutritional supplement segment. The market applauded the move, surging CELH shares by 27% on the announcement. Celsius noted that the acquisition would be accretive and create a leading, better-for-you, functional lifestyle platform that combines two growing, scaled energy brands with clear category tailwinds.

Celsius CEO John Fieldly noted that Alani Nu fits its consumer profile of Gen-Z and Millennials and stands out for its authentic, bright and playful flavors with a unique community of consumers. The brand combines functional benefits with a fun and approachable personality, which makes wellness accessible and aspirational.

Fieldly commented, “With the addition of Alani Nu, the combined Celsius platform delivers pro forma $2 billion in sales in 2024 across a differentiated energy portfolio that is firmly aligned with the ongoing consumer shifts towards premium functional beverage options that cater to health and wellness and active lifestyles.”

Where Should You Invest $1,000 Right Now?

Before you make your next trade, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis.

Our team has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and none of the big name stocks were on the list.

They believe these five stocks are the five best companies for investors to buy now...

See The Five Stocks Here

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.