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Forbes 30 Under 30 Honoree Nikki Camilleri Champions Independent Artists with New Music Industry Solutions

By: Press Release Distribution Service

mana is a music industry consultancy that aims to foster a change in the industry, making it more sustainable and inclusive for the artists that keep it alive. It has been launched by Nikki Camilleri, a globally renowned innovator in the industry.

United Kingdom, February 8, 2025 -- Nikki Camilleri, a Forbes 30 Under 30 honoree and globally renowned music industry innovator, has opened a new path for independent artists through her consultancy, mana. With a track record of signing top talent and guiding them with sustainable career strategies, Camilleri aims to make success in the music industry much more attainable for more than just the privileged few.

Born in Malta, and now based in London, Camilleri’s journey began at 16 when she founded an arts and events company to uplift local artists. Her entrepreneurial spirit and dedication were quickly recognised, helping her earn national accolades like the Microsoft Social Enterprise of the Year and HSBC Company of the Year through Junior Achievement Young Enterprise. This early success laid the foundation for a career that has since spanned over a decade, working at the intersection of music, technology, and artist advocacy.

Camilleri has played a key role in launching the careers of groundbreaking acts such as Ayelle, Alfa Mist, Cat Burns (Top 10 charting), and James Vickery. Her expertise has also seen her brokering high-profile deals with artists such as Scouting for Girls, as well as working on campaigns for global icons like David Guetta and Disciples, contributing to millions of streams and sold-out tours.

Other highlights of Camilleri’s career include:

  • Strategic Innovation: Developing and implementing tech-driven music discovery strategies across 10 territories and signing top talent.
  • Worked for top companies like Warner Music and Believe group
  • Early Excellence and Grit to Achieve her Goals: Using her achievement in Malta to propel a self-funded move to the U.K. and subsequent career growth starting at the very bottom
  • Event Leadership: Working at Glastonbury Festival and Mayor of London Arts & Culture events.
  • Education & Advocacy: Mentoring artists, lecturing at leading institutions like the London College of Music and City University, and actively participating in global policy events as a UN volunteer and UN Women Delegate in 2024.


Camilleri’s dedication and insights into the industry have culminated with the launch of her new consultancy, mana. Through it, she aims to continue to push boundaries, equip independent artists with the tools they need to build sustainable careers and bypass traditional gatekeepers, leading to a healthier and freer music industry.

As she continues to pave the way for the next generation of musicians, Camilleri remains dedicated to breaking barriers and fostering a music industry that is inclusive, sustainable, and artist-first. Learn more and get in touch to see how mana aims to shape the future of the music industry.

Contact Info:
Name: Nikki Camilleri
Email: Send Email
Organization: mana
Website: https://www.nikkicamilleri.com/

Release ID: 89152509

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