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  • Professor Andrea M. Armani, University of Southern California
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  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

MENU TIGER Tackles Food Truck Menu Fatigue With Unique Ideas and Digital Ordering Solutions

New York, NY, United States, September 3, 2025 –  Food truck operators face a growing challenge in standing out within a saturated U.S. market of more than 78,000 trucks. Customers expect innovation and speed, while outdated menus can drive regulars away. Balancing creativity, pricing, and service efficiency remains a constant struggle for small teams on the move.

MENU TIGER, a restaurant online ordering system, introduces a solution designed to help food trucks adapt quickly. The platform allows operators to instantly update menus, enable QR code ordering, and access data-driven insights for rotating items and introducing limited-time offers. These tools not only refresh menu strategies but also streamline service during peak hours.

“MENU TIGER improves the guest experience on multiple levels,” said Benjamin Claeys, CEO of MENU TIGER. “A digital menu lets customers visualize their order, encouraging more confident choices. Operators can also add sides, premium options, and innovative new items, all while reducing human errors. QR code ordering eliminates long lines and minimizes miscommunication, especially during busy periods.”

Key Features of MENU TIGER

  • Dynamic Menu Publishing – Operators can update or remove items instantly without reprinting menus. Seasonal specials, bold new dishes, or underperforming items can be managed with ease, empowering trucks to stay creative and responsive.

  • Digital Ordering Support  Customers scan a QR code to browse menus, place orders, and pay directly from their smartphones. This streamlines operations, reduces bottlenecks, and enables staff to focus on faster service.

  • Real-Time Pricing Control – Digital menus allow instant price adjustments. Operators can respond to fluctuating ingredient costs or introduce flash discounts to clear surplus stock, maintaining profitability and customer satisfaction.

  • Analytics Dashboard – Real-time performance tracking reveals top-selling dishes, peak ordering times, and new item success rates. These insights replace manual spreadsheets, giving operators clear data to guide menu decisions.

Transforming Food Truck Competitiveness

The food truck industry is crowded, with countless options ranging from gourmet tacos to artisanal burgers. To stand out, operators must pair creativity with technology. MENU TIGER’s platform offers that edge—helping teams serve more customers quickly, refine their menus with actionable data, and strengthen upselling opportunities.

By blending smart menu management with digital ordering, MENU TIGER equips food trucks not only to keep pace with competitors but also to achieve long-term growth through innovation, efficiency, and customer engagement.

About MENU TIGER

MENU TIGER is a U.S.-based restaurant technology company specializing in smart digital menu and ordering solutions for food service businesses, including food trucks, cafés, and restaurants. Founded with a mission to simplify operations and boost sales, the platform empowers operators with real-time menu updates, QR code ordering, dynamic pricing control, and advanced analytics. By combining innovation with efficiency, MENU TIGER helps food businesses adapt quickly to customer demands, reduce service bottlenecks, and stand out in a competitive market.

For more information, visit: https://www.menutiger.com

Media Contact

Organization: MENU TIGER

Contact Person Name: Edrian Ostulano

Website: https://www.menutiger.com

Email: edrian@qrtiger.me

 

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